> CORRECTION

The headline on a Sept. 15 article about a new report about how consumers view the way companies use their personal data stated incorrectly that “loyalty programs leave many unhappy.” In fact, the study by Aimia Inc., did not deal solely with loyalty programs but surveyed more than 20,000 consumers about their willingness to share personal information with companies. As well, the article mistakenly said only 8 per cent of Canadian consumers in loyalty programs believe they are receiving better service as a result of sharing data with companies. In fact, the 8 per cent figure refers to Canadian respondents overall, not only loyalty customers.