Toronto Star - - BUSINESS -

The head­line on a Sept. 15 ar­ti­cle about a new re­port about how con­sumers view the way com­pa­nies use their per­sonal data stated in­cor­rectly that “loy­alty pro­grams leave many un­happy.” In fact, the study by Aimia Inc., did not deal solely with loy­alty pro­grams but sur­veyed more than 20,000 con­sumers about their will­ing­ness to share per­sonal in­for­ma­tion with com­pa­nies. As well, the ar­ti­cle mis­tak­enly said only 8 per cent of Cana­dian con­sumers in loy­alty pro­grams be­lieve they are re­ceiv­ing bet­ter ser­vice as a re­sult of shar­ing data with com­pa­nies. In fact, the 8 per cent fig­ure refers to Cana­dian re­spon­dents over­all, not only loy­alty cus­tomers.

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