FIRMA FOOT­ING

Toronto Star - - BUSINESS -

Van­cou­ver-based Pay­firma was the first com­pany to launch mo­bile pay­ments in Canada, let­ting mer­chants process pay­ments us­ing smart­phones or tablets, web­sites or tra­di­tional ter­mi­nals — “fric­tion­less com­merce,” as Pay­firma co-founder and CEO Michael Gotkurk has called it.

Two years ago, CIBC be­gan of­fer­ing Pay­firma to its busi­ness bank­ing clients, like Barr’s Roof­ing, Sid­ing and Sheet Me­tal Ltd., who were look­ing at pay­ment op­tions. With Pay­firma, busi­nesses can take credit and debit pay­ments online through their web­sites, through stores on tra­di­tional ter­mi­nals or by us­ing smart­phones and tablets as mo­bile ter­mi­nals.

In ad­di­tion, Pay­firma gives its clients real-time re­port­ing on sales and pay­ments so busi­nesses have an up-to-the-minute pic­ture of cus­tomers, em­ploy­ees and sales trends.

Krista Barr, ad­min­is­tra­tor for Barr’s, is de­lighted with the changes to her busi­ness since adopt­ing Pay­firma, even though the learn­ing curve was a bit steep at first. “I can’t say it enough,” she says. “Their cus­tomer ser­vice right from day one has been ex­cel­lent. They ex­plain it all step by step, the whole process.”

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