Toronto Star

Medium is the message when it comes to social change

- AMIRA ELGHAWABY

I’m often bemused by the scrutiny afforded to the matter-offact buttons on my backpack whenever I’m visiting the House of Commons.

Security guards will often make a show of examining each round pin, oddly expressing particular concern with such slogans as “challenge racism” and “take action on violence against women dec 6.”

“Are you serious?” I’ll ask every time an official tells me they will have to confiscate the purportedl­y radical parapherna­lia. Though on one visit, a friendly female guard gave me back the buttons and whispered, “Just put them in your pocket. None of us really think there’s a problem with this.”

But clearly it can sometimes be too political — threatenin­g even — to call out systemic racism, sexism and discrimina­tion. So much so that at the heart of our government, where freedom of expression is supposedly sacrosanct, citizens are unable to exercise the rights they are promised under our Charter of Rights and Freedoms.

So when is it problemati­c to raise apparently controvers­ial issues in the public sphere, and when is it OK? The key it seems is how calls for social change are presented to the wider public.

When Equal Voice Canada was initially inviting diverse, young women from across the country to apply for the opportunit­y to represent their ridings in Ottawa on Internatio­nal Women’s Day, no one would have imagined the impact such an initiative would have. The sight of 338 articulate, passionate, young women underscore­d the need for increased female representa­tion in the political arena more clearly than various protests or persuasive arguments could have.

The action brilliantl­y shone a spotlight on the fact that only a quarter of Canada’s federal seats are actually held by women. Too many in our society, men in particular, currently believe government is doing enough to promote equality according to recent analysis by Ipsos. Such discrepanc­y highlights the need for women to find new and innovative ways to better articulate their ongoing challenges. Remember, women in Canada still make 87 cents to a man’s dollar — and that’s not all that’s wrong.

The same challenges face those who aim to raise issues of systemic racism and discrimina­tion. There are protest movements, such as Black Lives Matter. There are public rallies like the ones Canadians saw converge across the country earlier this month, both for and against Motion 103, a private member’s motion seeking to condemn and find solutions to addressing Islamophob­ia.

Public protests are necessary in a democracy, but the risk is that they can sometimes be perceived negatively if it’s the clashes or conflicts that make the headlines rather than the substantiv­e arguments.

For example, other religious and ethnic minorities have previously been mentioned in private members’ motions that were unanimousl­y adopted without fanfare. But a new poll from Forum Research suggests that the divisive fear mongering around Motion 103 has left a significan­t number of Canadians wanting to remove any focus on the Canadian Muslim community.

This despite existing evidence that shows hate crimes against Muslims in Canada has seen the most significan­t rise of any community; and despite several other polls that indicate Canadian Muslims are most frequently discrimina­ted against, or most likely to be the target of bias — indeed more than any other group in Canada.

The challenge for those seeking meaningful change is striking and maintainin­g the right tone. It’s also imperative to demonstrat­e the wider effects of each cause.

Take the efforts put forward by parents and community members from across minority groups and beyond in the York Region District School Board north of Toronto. They banded together to stand up against anti-black racism and Islamophob­ia with a unified voice. Their collaborat­ion helped bring public attention to the negative experience­s of countless students and families and necessitat­ed a ministry-mandated review of the board. Recommenda­tions are on their way.

Last year, communitie­s took part in various consultati­ons held by the Ontario government across the province to highlight the barriers to participat­ion and systemic discrimina­tion they experience. That input led to last week’s unveiling of a new three-year anti-racism strategy that pledges to address Islamophob­ia, anti-black and anti-indigenous discrimina­tion, as well as other forms of hatred.

Buttons won’t change society. But the fact that slogans calling for justice can still be considered too political says something about the work that remains to be done. Those at the forefront of advocating for change are realizing that methods of delivery can be as important as the messages themselves. Amira Elghawaby is the communicat­ions director at the National Council of Canadian Muslims (NCCM). Follow her on Twitter @AmiraElgha­waby.

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