Toronto Star

Replacing filter became an ordeal

- Ellen Roseman

When a consumer product is defective and the manufactur­er won’t help, I ask the retailer to step in.

This did the trick for Verna Harrison and Don Dolson, whose Oreck air purifier stopped working after two years.

The Truman Cell, the air purifier’s key component, had a three-year warranty.

So, when the cell started to arc constantly, they shipped it to the manufactur­er’s Winnipeg office.

“We have not heard from Oreck since we sent it on Dec. 5,” Harrison told me in February.

“We made 12 to 15 calls and all we got was a message that says, ‘All our operators are busy with other customers. Please leave your phone number and we’ll get back to you as soon as possible.’ There was no response.”

When I didn’t get around to reaching Oreck Manufactur­ing Co., she sent me a reminder and said she had bought the product at a Canadian Tire store northeast of Toronto.

Stephanie Nadalin, a spokespers­on for the chain, reached out to the dealer in Uxbridge (northeast of Toronto).

“He wanted to make things right for the customer, even though the issue lies with the manufactur­er,” Nadalin said.

“It turns out that the product is discontinu­ed. He would like to offer a new unit (comparable) absolutely free.”

The couple visited their local Canadian Tire store to pick up their new air purifier two days later.

“After months of not being able to connect with Oreck, our last resort was to email you,” Harrison said. “We appreciate your help. The store made sure we were satisfied.”

While I rarely hear from Apple customers, I received a recent complaint about Jacob Thielmann’s tablet problems.

“Four years ago, Dad purchased an iPad Mini, 64 GB model, from Best Buy,” said his son-in-law Bob Romanuk. “No one is disputing that the device was out of warranty.”

Last August, the unit would not hold a charge for 24 hours, even when not in

“After months of not being able to connect with Oreck, our last resort was to email you.” VERNA HARRISON ORECK CUSTOMER

use. Then, it wouldn’t start.

His son-in-law took the iPad to an Apple repair centre, which processed a replacemen­t order. It cost $260 to send the iPad back and get a new model in three days. Things were great until October, when the problem recurred. This time, the repair centre charged $33 to test the battery and charging system, only to insist that nothing was wrong.

“I took it to our nearest Apple store,” Romanuk said. “The rep performed some diagnostic­s and immediatel­y provided me with a replacemen­t.”

The second replacemen­t had a 90-day warranty. After 75 days, the iPad again was failing to hold a charge.

Romanuk drove back to the Apple store, where another rep advised doing a complete reset. It didn’t work. “The iPad continues to be unable to hold a charge. We even removed the mail app, as we were told that Gmail might be sucking juice in the background.”

The warranty ended Jan. 14, but Apple said Thielmann would be covered because he had reported the problem during the 90-day period. Relief was followed by disappoint­ment when Apple requested payment for a third replacemen­t. In a live chat, an Apple senior adviser promised to send a refurbishe­d unit to Thielmann once he returned his faulty iPad. “Nothing has been received,” Romanuk said three weeks later. “It is not easy for my father-inlaw to get around and typing is a challenge. Being without an iPad is also a great inconvenie­nce.”

Apple Canada spokespers­on Tara Hendela thanked me for sending the complaint. Within days, Apple called and sent a new iPad.

“The actions of Apple’s representa­tives restored our faith in the company,” Romanuk said. “Jacob and I received what can only be described as exemplary treatment.”

Apple started its chain of stores in 2001. Founder Steve Jobs was inspired by the service provided by a Canadian company, Four Seasons Hotels and Resorts.

I’m keen to hear from readers. Have you tried Apple’s customer service? Where does it excel? Where does it slip up? I’ll report on your views in an upcoming column. Ellen Roseman appears in Smart Money. You can reach her at eroseman@thestar.ca

“The iPad continues to be unable to hold a charge. We even removed the mail app, as were told that Gmail might be sucking juice. . .” BOB ROMANUK SON-IN-LAW OF APPLE COMPLAINAN­T

 ??  ??
 ?? GLENN CHAPMAN/AFP/GETTY IMAGES FILE PHOTO ?? Problems securing a replacemen­t Apple iPad led one frustrated reader to ask Ellen Roseman for help to deal with the company’s customer service.
GLENN CHAPMAN/AFP/GETTY IMAGES FILE PHOTO Problems securing a replacemen­t Apple iPad led one frustrated reader to ask Ellen Roseman for help to deal with the company’s customer service.

Newspapers in English

Newspapers from Canada