Toronto Star

TESLA SURPASSES GM

The electric vehicle manufactur­er was the most valuable carmaker in the U.S. on Monday,

- DAVID WELCH

SOUTHFIELD, MICH.— Elon Musk’s Tesla briefly surpassed General Motors to become America’s most valuable carmaker, eclipsing a company whose well-being was once viewed as interdepen­dent with the nation’s.

A week after topping Ford, Tesla climbed as much as 3.7 per cent in early Monday trading, boosting its market capitaliza­tion to $51 billion (U.S.). The company was valued at about $1.7 billion more than GM as of 9:35 a.m. in New York and the two jostled for the lead spot in subsequent trading.

The turnabout shows the extent to which investors have bought into Musk’s vision that electric vehicles will eventually rule the road. While GM has beat Tesla to market with a plug-in Chevrolet Bolt with a price and range similar to what Musk has promised for his Model 3 sedan, the more than century-old company has failed to match the enthusiasm drummed up by its much smaller and rarely profitable U.S. peer.

“Tesla engenders optimism, freedom, defiance and a host of other emotions that, in our view, other companies cannot replicate,” said Alexander Potter, an analyst at Piper Jaffray Cos. “As they scramble to catch up, we think Tesla’s competitor­s only make themselves appear more desperate.”

Tesla’s usurping of GM and Ford will undoubtedl­y spur debate over the relative value of Musk’s company compared with some of the world’s top-selling automakers. GM expects to earn more than $9 billion this year and analysts predict Ford will generate about $6.3 billion. Tesla is expected to lose more than $950 million.

Assuming Tesla closes at a higher valuation than GM, it will rank the sixth-highest valued carmaker by market cap, behind Toyota, Daimler Volkswagen, BMW and Honda.

“The market cares more about the potential new market value of the other businesses Tesla is in than about real profits and cash flow,” said David Whiston, an analyst at Morningsta­r Inc. “Right now there is nothing to slow Tesla’s momentum. They could pass Honda, too.”

Tesla has long been treated like a technology stock with investors betting on its ability to dominate a market for electric cars and energy storage. To those same investors, GM and Ford are headed for a slowdown in car sales that will erode profits.

“Is it fair? No, it isn’t fair,” Maryann Keller, an auto-industry consultant in Stamford, Conn., said of GM ceding the market-cap crown. “Even if Tesla turns a profit, they will eventually have to make enough to justify this valuation.”

Tesla delivered fewer than 80,000 vehicles globally last year to GM’s more than 10 million. Musk’s more-affordable Model 3 sedan, scheduled to roll out later this year, will be critical to his ambitions for Tesla to transform from niche carmaker into a mass-market manufactur­er.

The Model 3 is expected to sell for about $35,000 and boast 350 kilometres of battery range per charge.

“Tesla’s products have a captivatin­g impact on consumers and shareholde­rs alike; this advantage will be difficult to replicate,” Potter, the Piper Jaffray analyst, wrote in a report. “Even if the Model 3 production launch goes badly, we think customers (and more importantl­y shareholde­rs) will withhold judgment.”

 ?? JUSTIN PRITCHARD/THE ASSOCIATED PRESS FILE PHOTO ?? Investors are betting on Tesla’s ability to dominate the market for electric cars and energy storage.
JUSTIN PRITCHARD/THE ASSOCIATED PRESS FILE PHOTO Investors are betting on Tesla’s ability to dominate the market for electric cars and energy storage.

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