CUV CONFUSION
Crossovers are selling like hotcakes, despite consumer uncertainty if it’s a car or an SUV,
Crossovers own the market right now and are essentially the most popular segment in terms of sales.
But what exactly is a crossover, Crossover Utility Vehicle or CUV? This might seem like a silly question, but it’s one that we get a lot.
Crossovers have evolved from oldschool sport utility vehicles (SUVs). It’s all about platforms — SUVs typically use a body-on-frame platform that’s typically associated with or shared with a pickup truck, while crossovers use a unibody platform that’s typically shared with cars such as a sedan or hatchback.
As a result, crossovers have a more practical vehicle design that combines the advantages of most sedans or hatchbacks as well as the size and some capabilities that are typically associated with SUVs.
For a while, SUVs were very popular due to their size and riding position. People felt safe in these big, lumbering beasts, and they could haul their families and their stuff across the country. SUVs such as Jeep Wranglers and Toyota Land Cruisers are also the go-to vehicles for off-roaders for their superior capability.
Automakers have been using bodyon-frame construction for a long time by using a chassis that typically contains the drivetrain, and then mounting the body of the vehicle on top of that.
But body-on-frame vehicles are heavy and anyone who’s driven a truck can attest to their limited handling capabilities.
Furthermore, that added weight means that SUVs aren’t very fuel efficient. As a result, automakers have started making SUV-like vehicles with car platforms and engines, allowing them to be fuel friendly and easier to handle. These are more fre- quently being described as crossovers.
Vehicles such as the Honda CR-V and Ford Escape are based on car platforms — in this case, the CR-V is based on the Civic, while the Escape uses the same platform as the Focus.
However, a new harmonization strategy by automakers means that just defining a crossover by its platform isn’t always going to be accurate. Automakers have developed lightweight, modular architectures that are being used for a wide variety of vehicle types, from compact hatchbacks to sedans to crossovers as well. Volkswagen, for example, utilizes its modular architecture for its Golf compact hatchback and the same bones also make up the new Tiguan and Atlas, but where we’d consider the Tiguan a crossover, we call the Atlas an SUV, simply because of its size.
Even nameplates that used to be SUVs can be called crossovers now due to their underpinnings. The Ford Explorer, for example, uses a platform that’s based on the old Ford Taurus, despite the Explorer featuring a whole different body style and passenger capacity.
To confuse matters slightly, the term “SUV” has grown colloquially to encompass all larger high-riding vehicles including crossovers, simply because there aren’t that many real body-on-frame SUVs left.
Like fingers and thumbs, all cross- overs can be considered SUVs these days, but not all SUVs should be considered crossovers (think of how angry a Jeep Wrangler owner would be if you called it a crossover). The naming conventions have basically come down to marketing and the technical definitions have gotten so muddy that they barely even apply anymore.
Essentially, you can expect crossovers to drive like a car but look like and have the same practicality as a bigger vehicle like a truck or SUV.