Zuckerberg vows to ‘build’
Facebook CEO Mark Zuckerberg wears digital bunny ears on-screen during the annual F8 summit. Facebook looks to move past scandals as its CEO introduces new features
SAN JOSE, CALIF.— With a smile that suggested the hard part of an “intense year” may be behind him, Facebook CEO Mark Zuckerberg addressed developers Tuesday and pledged the company will build its way out of its worst-ever privacy debacle.
It was a clear and deliberate turning point for a company that’s been hunkered down since mid-March. For the first time in several weeks, Zuckerberg went before a public audience and didn’t apologize for the Cambridge Analytica scandal, in which a political datamining firm accessed data from as many as 87 million Facebook accounts for the purpose of influencing elections.
Or for a deluge of fake news and Russian election interference.
Instead, Zuckerberg sought to project a “we’re all in this to- gether” mood that was markedly different from his demeanour during 10 hours of congressional testimony just a few weeks ago.
His presentation also marked a major change for the company, which seems relieved to be largely done with the damage control that has preoccupied it for the past six weeks.
On Tuesday, speaking in San Jose, Calif., at the F8 gathering of software developers, Zuckerberg said to cheers that the company is reopening app reviews, the process that gets new and updated apps on its services, which Facebook had shut down in late March as a result of the privacy scandal.
Zuckerberg then vowed to “keep building” and reiterated that Facebook is investing a lot in security and in strengthening its systems so they can’t be exploited to meddle with elections, including the U.S. midterms later this year. The company had previously announced almost all of those measures.
He also unveiled a new feature that gives users the ability to clear their browsing history from the platform, much the same way people can do in web browsers. Then Zuckerberg returned to techno-enthusiasm mode.
Facebook executives trotted out fun features, most notably a new dating service aimed at building “meaningful, longterm relationships,” in a swipe at apps such as Tinder. After Facebook announced its entry into the online dating game, shares of Tinder owner Match Group Inc. plummeted 22 per cent.
Poking fun at himself, Zuckerberg unveiled a “Watch Party” feature that gives users the ability to watch video together — such as, he suggested, “your friend testifying before Congress.”
Up flashed video of Zuckerberg’s own turn on Capitol Hill.
“Let’s not do that again soon,” he said.
Zuckerberg did “remarkably well in a really rough environment,” said Ben Parr, co-founder of Octane AI, a startup that helps companies market their wares on Facebook’s Messenger app.
“I think it helped a lot that he was joking, he was confident and he was comfortable.”