Toronto Star

Doctors and drugs

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The opioid crisis in Canada is getting worse, despite efforts to curtail it. The latest figures suggest that more than 4,000 Canadians died last year from opioid overdoses.

The main culprit for all this death currently is illicit fentanyl, which is 100 times more toxic than morphine. But the root cause of much of this crisis is OxyContin, which was prescribed widely by doctors before it was fully understood just how addictive and subject to abuse it could be.

In that context, it’s disquietin­g to know that Purdue Pharma, the maker of OxyContin, paid Canadian doctors $2 million in 2016 for services rendered.

And, according to reporting by the Star’s Jesse McLean, that means the drug manufactur­er paid Canadian doctors three times the amount it paid American doctors on a per-capita basis. Why might that be? Well, for one, it paid $634 million (U.S.) in 2007 after pleading guilty to misleading American doctors and patients about the highly addictive nature of OxyContin.

That, no doubt, has forced it to be more careful about how it operates and markets products south of the border.

So much so that Purdue Pharma announced in February that it would no longer “promote opioids to prescriber­s” in the U.S.

Unfortunat­ely, the pharmaceut­ical company did not extend that same policy to Canada. It should.

Purdue says it follows rigorous standards for its promotiona­l material and includes a “balance between risk and benefit.”

By now, doctors — and everyone else — know all about the risks of opioids like OxyContin. And informatio­n about the benefits is better coming from Health Canada than the company whose stock price rises with sales.

Purdue’s high spending on Canadian physicians “should shatter the myth that we are not exposed to the same level of aggressive marketing tactics as in the U.S.,” said Trudo Lemmens, a professor of law and bioethics at University of Toronto

He’s right. That’s why we should know much more about the services that Canadian doctors provide in exchange for millions of dollars in payments from drug manufactur­ers.

And not just Purdue’s $2 million. All drug companies should be transparen­t about what payments they make to doctors and why.

Last year, 10 of Canada’s largest drug companies voluntaril­y released informatio­n showing they paid Canadian doctors nearly $50 million in 2016.

It’s far from a complete tally: 35 other brand-name pharmaceut­ical companies and10 generic drug companies didn’t offer up their payments.

And none of the informatio­n includes the names of the doctors who received the money or what it was for.

Payments can be for a wide range of things, from consulting and delivering speeches to food and travel to conference­s.

And the concern with all of that, of course, is whether doctors who receive money from pharmaceut­ical giants are more likely to prescribe drugs those companies manufactur­e.

That incomplete picture is why the Ontario government passed legislatio­n to require pharmaceut­ical companies to disclose all payments made to doctors.

Full disclosure will make physicians more cautious about accepting payments that may influence how they treat their patients.

The draft regulation­s of the Health Sector Payment Transparen­cy Act were published in February. They cover a wide variety of payments of $10 or more to regulated health-care profession­als, health facilities, advocacy groups and others. The consultati­ons ended in April but the government didn’t move quickly enough to pass the completed regulation­s.

And now, with only two days to govern before the writ dropping on Wednesday for the June 7 election, they’ve run out of time.

The Liberals say they are still committed to passing these important regulation­s.

But bringing greater transparen­cy to this corner of health care may now depend on whether the Progressiv­e Conservati­ves and NDP are committed to it too.

Full disclosure will make physicians more cautious about accepting payments that may influence how they treat their patients

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