Toronto Star

‘It’s starting to get really hot’: Why scientists are fighting over pleasure

Is the delight we get from art different from the joy of sex? Orgasms may offer a clue

- HEATHER MURPHY

A battle over pleasure has broken out. On Twitter and in the pages of scientific journals, psychologi­sts, neurologis­ts and neuroscien­tists are forging alliances over the question of whether pleasure we get from art is somehow different from the pleasure we get from candy, sex or drugs. Which is more exciting: the famous mysterious smile of Leonardo da Vinci’s Mona Lisa or the lurid come-on of a strip club?

The debate was ignited by an opinion piece titled “Pleasure Junkies All Around!” published last year in the journal Proceeding­s of the Royal Society B. In it, Julia F. Christense­n, a neuroscien­tist at the Warburg Institute at the University of London who studies people’s responses to dance choreograp­hy, argued that many of us have been turned into “mindless pleasure junkies, handing over our free will for the next dopamine shoot” provided by social media, pornograph­y and sugar.

She offered up an unconventi­onal solution: art, which she says engages us in ways these other pleasures do not and can “help overwrite the detrimenta­l effects of dysfunctio­nal urges and craving.”

The paper struck a nerve with some of her fellow art and pleasure researcher­s, who published a rebuttal recently in the same journal. The idea that the way that art engages the brain is somehow special has been around for far too long and it is time to kill it off once and for all, they insist.

“Christense­n has recently argued that the pleasure induced by art is different to the pleasure induced by food, sex, sports, or drugs. Her argument, however, is contradict­ed by plenty of evidence showing that the pleasure from art is no different in genesis and function to the pleasure induced by food, drugs, and sex,” wrote Marcos Nadal, a psychologi­st at the University of the Balearic Islands who studies people’s responses to curvilinea­r lines in architectu­re and art, and Martin Skov, a neuroscien­tist at the Danish Research Centre for Magnetic Resonance, who studies decision-making.

The arguments over Christense­n’s paper pointed to disputes within the emerging field of neuroaesth­etics, or the study of the neural processes underlying our appreciati­on and the production of beautiful objects and artworks:

á On Team 1, you’ll find the argument that the experience of pleasure from art is neurobiolo­gically identical to the experience of pleasure from candy or sex.

á Team 2 believes that both making and appreciati­ng art can offer unique neurobiolo­gical rewards.

á Team 3 asks, “Who knows?!” (“Who cares?!” seems to be a subset of this group.)

“Talking (about pleasure) in terms of shared neural systems is foolish.” PAUL BLOOM PSYCHOLOGY PROFESSOR

Given that pleasure is known to be a powerful motivator of human behaviour, it’s a dispute with implicatio­ns far beyond art — at least according to Team1 and Team 2.

“It’s starting to get really hot,” said Nadal of the debate. (In case you were wondering — he studies architectu­ral lines because they are everywhere, affecting us in ways most of us have never considered, and they make “for good laboratory material because they are easy to control.”)

There are some core elements that all sides seem to agree on:

á As with wine, how much people enjoy art seems to be affected by contextual cues such as price or the reputation of the creator.

á Art is difficult but possible to define. (Definition­s vary however.)

á Across cultures, what people perceive as beautiful is less consistent with artwork than it is with architectu­re, landscapes and faces. (Faces are the most consistent.)

What they do not agree on is whether enjoying a da Vinci engages a different neural process than enjoying a visit to Pornhub or McDonald’s.

Nadal, speaking for Team 1, said in an interview that “humans appear to use only one pleasure system to assess how pleasurabl­e or unpleasura­ble a sensory experience is.” He calls this discovery “one of the most important insights to emerge from the last 15 years of neuroscien­ce,” and believes it shows that while enjoying Cheez-Its or a sculpture may feel different, in our brains they are processed the same way.

Others who study pleasure are not convinced. “Talking in terms of shared neural systems is foolish,” said Paul Bloom, a psychology professor at Yale University and author of the book How Pleasure Works: The New Science of Why We Like What We Like.

He thinks that “art scratches all kinds of itches.” While watching The Sopranos or parallel parking a car are all done by the brain, he says that doesn’t mean they are the same.

Christense­n, who studied dance before she became a neuroscien­tist, said she is not disputing that a single reward system processes all pleasures. But that does not eliminate the possibilit­y that the arts also activate additional neural systems “related to memory processes, sense of self and reasoning that add something more to this pleasure.” This “high-level pleasure” requires more scientific investigat­ion. But given that we spend our lives chasing pleasures, she argues, why not try to better understand one of the few that “do not induce states of craving without fulfilment,” or cause health problems and instead “makes you think and experience things differentl­y.”

All of this may lead you to ask, if pleasures are so similar, why don’t people ever orgasm from pleasure associated with food or art? Actually some do.

According to Debra Herbenick, director of the Center for Sexual Health Promotion at Indiana University Bloomingto­n’s School of Public Health, eating a ripe tomato or reading nonerotic prose has been reported to provoke an orgasm. So too has walking barefoot on wood floors and doing pullups. She cannot yet say why, which lends support to the broader notion that, “There is really so much we as scientists still don’t understand about pleasure.”

 ?? MICHAEL SCHMELLING/THE ASSOCIATED PRESS ??
MICHAEL SCHMELLING/THE ASSOCIATED PRESS
 ?? JEAN-PIERRE MULLER/AFP/GETTY IMAGES ??
JEAN-PIERRE MULLER/AFP/GETTY IMAGES
 ?? VINCENT TULLO/THE NEW YORK TIMES FILE PHOTO ?? Yayoi Kusama’s Infinity Mirrored Room — Let’s Survive Forever. How much people enjoy art seems affected by contextual cues such as price or a creator’s reputation.
VINCENT TULLO/THE NEW YORK TIMES FILE PHOTO Yayoi Kusama’s Infinity Mirrored Room — Let’s Survive Forever. How much people enjoy art seems affected by contextual cues such as price or a creator’s reputation.

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