Toronto Star

Air taxi service takes the high way to Muskoka Airport

New service between Billy Bishop, Gravenhurs­t puts cottagers lakeside within an hour

- MICHAEL LEWIS BUSINESS REPORTER

The cottage country commute is sure to be a breeze this weekend — at least for travellers willing to pay for a new air taxi service between Toronto’s Billy Bishop Airport and Muskoka Airport in Gravenhurs­t.

Instead of spending more than two hours on Highway 400, passengers with FlyGTA, which launches the Muskoka service Friday, can expect to be near the lake in 36 minutes.

“These flights are a great way for Muskoka residents and visitors to avoid traffic and save time,” said Chris Nowrouzi, CEO of FlyGTA, a Toronto-based operator of air charters and sightseein­g tours over Toronto and Niagara Falls. FlyGTA also operates what it calls the shortest commercial flight in North America between Billy Bishop and St. Catharines/ Niagara, at just more than 10 minutes.

Nowrouzi called the flights a convenient alternativ­e to bus, train and ridesharin­g services to Gravenhurs­t — and to the chartered float planes that ferry wealthy cottagers onto Lake Rosseau and other posh retreats.

FlyGTA’s service, which costs $140 for a one-way ticket, including fees and HST, will run once a day on Friday, Saturday and Sunday during peak travel times to and from the Muskoka Airport, June to October. There are additional fees for baggage, depending on the size. The flights use a twin engine Piper Panther aircraft that can accommodat­e up to eight passengers at a time.

The initial flight to Muskoka on Friday is sold out, according to Nowrouzi.

He said public interest in the taxi service, which allows for quick check-in, no lineups and digital ticketing, will be monitored until early to mid-October.

A decision will then be made with municipal authoritie­s on whether to continue it, whether prices should be raised or cut, if more flights should be added or if a larger plane is required.

He said the carrier, which began with one plane offering scenic tours over Toronto and that now operates eight light aircraft, is working with local government­s and tourism bodies that are promoting the service but not providing revenue guarantees. The Muskoka flights are geared to vacation commuters, tourists and business travellers, Nowrouzi said, adding that the company maintains low overheads compared to other air taxi services so that it can provide a competitiv­e ticket price.

He said that no other airline offers regularly scheduled flights between Toronto and Muskoka, though Porter Air- lines was reportedly interested.

“We do not typically comment on potential destinatio­ns,” a spokespers­on for Porter said in email, “but I can say that we have no planned route announceme­nts at the moment.”

The Muskoka Airport Board said the service will benefit Muskoka’s year-round residents, second homeowners and visitors looking for more options and convenienc­e connecting Muskoka and Toronto.

“The Muskoka Airport Board looks forward to welcoming more opportunit­ies like this as we develop our strategic planning process this summer,” board chair Bud Purves said.

He said Muskoka welcomes close to three million visitors each year, adding that the new service will provide links through connecting carriers operating from Billy Bishop to more than 20 cities in Canada and the U.S.

“Muskoka’s tourism industry is integral to the district’s economy and Muskoka Tourism is excited to see the impact that regularly scheduled flights will have,” said Luke Nixon-Janssen, Muskoka Tourism chair.

He said the organizati­on hopes the service can also bring new guests and new tourism dollars to Muskoka’s accommodat­ion sector. He added that area municipali­ties and tourism organizati­ons are working with FlyGTA to plan flight schedules and develop strategies to market the program.

In November, the carrier started offering 18-minute flights between Billy Bishop and the Waterloo Region at $129, and announced a similar new service between Toronto and the Lake Simcoe Regional Airport near Barrie. It had already been flying a 12-minute route between Toronto and the Niagara District Airport.

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