Toronto Star

Men get the first word, the last and every other word

Male executives seem to just like hearing themselves speak, research firm CEO says

- FELICE MARANZ AND REBECCA GREENFIELD

NEW YORK— Forget the board room. Women’s voices are barely even present on conference calls.

Corporate America’s most important publicly conducted discussion­s — the quarterly earnings calls held by almost all listed companies — are dominated by men, who talk more often and speak longer than women, according to research done at Bloomberg’s request by Prattle, a company that provides automated research by parsing central bank and corporate communicat­ions.

In a study of more than155,000 company conference calls over past 19 years, Prattle found that men spoke 92 per cent of the time. That’s partly because male executives and analysts far outnumber women in those roles. It’s also because men just talk more.

“Male executives provide significan­tly more verbose answers to analyst questions than their female counterpar­ts,” Prattle chief executive officer Evan Schnidman said.

“One could surmise that male executives are more prone to speaking simply to hear themselves speak,” Schnidman said.

The findings didn’t surprise Sharon Zackfia, an analyst at William Blair. She’s been in the business 18 years and said little has changed. “I follow some auto companies, where I’m the only female voice on the call,” Zackfia said in a phone interview. When she does speak, “maybe it takes me 30 seconds to ask my question and I get a five-minute answer from a male CEO.”

That should trigger questions across the financial industry, Collyn Gilbert, a bank analyst and managing director at Keefe Bruyette & Woods, said.

“Any time you see a statistic that’s meaningful­ly skewed, you should take pause.”

Academic research suggests she’s right. When women participat­e more in group discussion­s, the conversati­on goes in different directions compared with dis- cussions where men dominate, according to Chris Karpowitz, an associate professor of political science at Brigham Young University.

Separate research done by Alok Kumar found that female analysts issue bolder and more accurate forecasts, and that stock market participan­ts are aware of the skill difference­s between men and women.

The 8 per cent of the time women speak on earnings calls includes boilerplat­e introducto­ry remarks delivered by investor relations executives. Women make up nearly one quarter of the investor relations people on earnings calls, the area in which they have progressed the most, according to Prattle’s analysis.

The difference in gender representa­tion in certain sectors is “staggering,” Schnidman said.

“Women make up just 7.5 per cent of personnel on energy sector earnings calls, whereas they make up nearly 19 per cent of personnel on retail sector earnings calls.”

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