NBA: Curry, Under Armour work to market his shoes to girls
Steph Curry just scored a whole bunch of points off the court. So did a 9-year-old girl who plays basketball, too.
Riley Morrison recently wrote a letter to the Golden State Warriors star telling him about her experience trying to buy a pair of his Under Armour Curry 5 basketball sneakers online.
“I asked my dad to buy me the new Curry 5s because I’m starting a new basketball season,” Riley wrote in the letter, posted by her dad on Instagram.
“My dad and I visited the Under Armour website and were disappointed to see that there were no Curry 5s for sale under the girls section. However, they did have them for sale under the boys section, even to customize.”
That did not sit well with Riley, who told the basketball star that she and her dad go to Warriors games.
“I know you support girl athletes because you have two daughters and you host an all-girls basketball camp. I hope you can work with Under Armour to change this because girls want to rock the Curry 5s, too.”
Riley told Teen Vogue she wrote the letter because it seemed “unfair that the shoes are only in the boys’ section and not in the girls’ section. I wanted to help make things equal for all girls, because girls play basketball, too.”
When Riley complained to her dad, he told her, “Well, maybe you can write a letter,” according to Teen Vogue.
Riley, who happens to have the same first name as Curry’s 6-year-old daughter, sank a game-winning shot with a handwritten plea, written neatly on a piece of notebook paper and sent to the Warriors’ fan mail address, according to her father.
Curry tweeted a copy of his response, also handwritten, on Thursday.
“I appreciate your concern and have spent the last 2 days talking to Under Armour about how we can fix the issue.”