Williams to deliver Super Bowl message

Serena Williams is to make an appearance in a Super Bowl rarity: An ad directed by and for women and designed to send a message about empowerment in all phases of life, including love.

Just like her, you can ace your personal and professional lives, she says.

She’ll deliver a message during the Super Bowl on Feb. 3 for Bumble, a dating and networking app for women that says it has expanded its mission in a #MeToo era to help women “make the first move — in life, in love, in business.”

Who better than Serena to star in an ad, directed by A.V. Rockwell, called The Ball Is in Her Court?

“We’re living in a world and society where people are starting to see differently and starting to understand that we are just as strong and just as smart and just as savvy and just as businesslike as any other male in this world,” Williams says in the ad for the company, which says it has 47 million users worldwide and calls Williams “the ultimate first mover.”

Last year’s Super Bowl featured only four ads directed by women, all of whom were white, according to Free the Bid, the non-profit that works to increase the number of female directors in advertising (via AdWeek). There were 42 male directors, it says.

The arrival of Olympia only added to her determination. To that end, she was part of another Nike campaign that aired during the Oscars last year.