Big change in Little Cottonwood Canyon
Major overhaul gives the Snowpine Lodge a new luxurious atmosphere The Snowpine Lodge in Alta, Utah, has recently completed a $50-million revamp. The Alta Ski Resort has long been known for resisting time.
When Cassie Dippo’s family moved from the city of New York to the slopes of Alta, Utah, in 1965, she was nine years old. The snow was dry and white and famously light and often so deep it reached well past her (and her father’s) waist.
There were four chairlifts. Lift tickets were $4.50 (U.S.). And lining the road up Little Cottonwood Canyon were five simple, family-run, ski-in/ski-out lodges, all opened between 1939 and 1962. All of which, a lifetime later, have remained essentially the same, in esthetic and spirit and “modified American” meal plans. “Honestly, not much has changed here since I was a kid,” said Dippo, now 63, who remains an owner of the TV-free Alta Lodge, her family’s property.
Until now. Fresh off a $50million overhaul, the Snowpine Lodge reopens this week as Little Cottonwood Canyon’s first true luxury hotel. It appears to have everything any luxury ski hotel anywhere has — and a lot of things Alta, a world-class mountain with a $116 lift ticket and a whopping six chairlifts, intentionally, has never had.
Many of its 77 accommodations (including 19 dorm-style bunks) come with balconies, because unlike other lodges in the canyon, the Snowpine will be open year-round. There is a heated pool and full spa; an indoor “grotto” and outdoor hot tubs; and firepits, of course. And contrary to tradition, both the Gulch Pub, which will serve standard après-ski fare (wings, burgers, cocktails) and Swen’s fine-dining restaurant, with a $42 Wagyu zabuton steak with duck fat potatoes, will be open to the public.
Snowpine’s opening winter rate for a standard king is $569 for two, and $780 with breakfast and dinner; Alta Lodge’s regular season rate is $500 for two, including meals.
Nightlife at Alta has always meant books and board games (or, after a day hiking Devil’s Castle, bed), but the new Snowpine brings activities: arcade games like Skee-Ball and 2- Minute Drill, karaoke and bigscreen movies. Also, an oxygen bar.
The final touch: A new chairlift and ski valet to welcome home guests at the end of the day. “We’re offering a Deer Valley-type of lodging at Alta,” explained Robin Cohen, Snowpine’s longtime reservations manager. That statement alone is sure to make diehard skiers like Alta loyalists, who refer to themselves as “Altaholics,” cringe.
Cohen admits she has mixed feelings about her new digs. “I’m old-fashioned; people should just ski so hard they eat and crash. I get it: With the world in such chaos, things that don’t change are comforting. But it was time,” she said.
What had been the oldest, quirkiest, squattest structure in Alta (22 awkward rooms, warm cookies, rope tow) is now its newest, swankiest and tallest: six stories towering 25 feet above the road, the maximum permitted by local zoning regulations. The only things taller are the mountain peaks.
“It’s massive. More massive than anyone anticipated,” said Tom Pollard, general manager of the Rustler, which previously laid claim to being Alta’s most luxurious lodge, with its heated pool and dining room with a wall of windows framing the mountain. (He used the word “massive,” or its synonyms, at least 10 times. Dippo used only one word to describe her first impression: “Whoa.”)
“It went from being a quaint little lodge to a massive Resto- ration Hardware,” said Pollard, who moved to Alta in 1981. “My wife says it looks just like every building in Vail.” As former mayor of Alta, he oversaw the Snowpine’s planning approval process. “I’ve been getting a lot of ‘How did you let this happen?’” he said.
At a time when almost every mountain is building a mall-like village at its base, many say that change like this was bound to happen, and that it is healthy for the long-term viability of the resort, which remains one of three in the U.S. to not allow snowboarders on its slopes. “The lodges have been resting on their laurels: their 60, 70, 80 per cent return-rates,” said Connie Marshall, who ran Alta’s press office for a quartercentury before retiring last year. “This is a gauntlet thrown.”
She went on: “Millennials like my kids are looking for authenticity as much as older generations, but they also have expectations of, you know, getting a drink at a bar.”
Middle-aged skiers have expectations, too. “You’re talking to a 46-year-old guy who slept in a van last ski weekend,” said Brent Thill of Mill Valley, California. A fan of the old Snowpine, he and his family are excited about the new one. “I mean, no one wants Aspen at Alta,” he said, “but it’s smart to stay with the times. Hopefully they can preserve the charm without bringing the one-piece Bogners,” referring to the expensive ski suits popular at flashier mountains.
Every winter, Anne Williams, from Boston, stays at the Rustler with the same group of women. It costs about the same per night as the Snowpine. Still, she has no interest in cheating on her lodge. “Swank is my choice for a spa retreat, but when it comes to skiing, I’m a traditionalist. Maybe it was all those Warren Miller films, but I want wall-to-wall carpeting, too much brown, a circular fireplace,” she said. And great service, which the Rustler prides itself on.
What every Altaholic wants — no matter where they choose to sleep — is for Alta to, always, remain Alta.
“No one goes to be seen,” he said. They go to ski. “You’re never going to get the people with fur around their collars.”