Toronto Star

The most overwhelmi­ng birthday ever

Isolated celebratio­ns become more of a big deal because people are craving connection

- JEN KIRSCH CONTRIBUTI­NG COLUMNIST

Pisces, Aries and now Taurus are celebratin­g their birthdays in self-isolation, and yet they are not alone. In fact, now more than ever many who are celebratin­g their big days are being fêted by friends in an overwhelmi­ng turn out.

Jake Gold, 62, owns a talent management company. He identifies as an extrovert, and since he spent many nights at various Toronto industry events or travelling before COVID-19, his birthdays tended to be more laid back and intimate. A typical birthday celebratio­n for him was dinner with friends throughout his birthday week, or dinner with a small group.

This year though, he did what many are doing: He opted to celebrate his birthday on Zoom. “I hosted a lot of parties at my place earlier this year. A Grammy party, a Golden Globes party, an Oscar party, and had planned on doing a Juno party, which got cancelled because of COVID,” Gold said. “During those parties we talked about doing my birthday in April with all the same people, so I thought let’s pivot given the pandemic and do a Zoom party, so I can also have friends from all different cities come participat­e,” said Gold.

He says there was someone from Oregon, a few people from L.A., friends from New York and someone from New Orleans. “There was a couple friends that were going to come from Europe, but the call time was too late for them,” Gold said.

He called his one-hour party for 8 p.m., and when he arrived in the room a halfhour early to set up, there was already a group of people inside introducin­g themselves to one another, while sipping drinks. Throughout the evening, over 50 people popped by the party, many staying for what turned into an “after party.” He was surprised that some people stayed in the Zoom for three hours. “This pandemic is connecting people in a way that no one has experience­d in their lifetime,” Gold said.

Usually people have a list of excuses to get out of attending a party, but with everyone isolated at home, people are now more readily available and are looking for connection.

Earlier that day, Gold went to his Instagram to post a selfie. Alongside it, he wrote: “Turning 62 so I moved my hair from my head to my face #quarantine­life stay safe everyone.” The post was just a nod to his newfound COVID-19 look, but after he posted that, his phone went off the hook with endless notificati­ons well into the night.

Throughout the day, he also had various neighbours in his building leaving him gifts at his door. One who works at a restaurant baked him a cake, one left a handwritte­n note with some tulips, another left a bottle of limoncello, and a friend surprised him with a box of macaroons which were ordered and delivered by UberEats.

He found both the volume of attention and the various grand gestures overwhelmi­ng, giving him a natural high.

“The next day I felt, wow, I don’t think I’ve ever had that much love on my birthday before. Especially for a nonmonumen­tal type birthday. The only difference this year from others is the fact that I was in isolation like everyone else,” Gold said.

Fellow Aries Deanne Wilder, a Toronto-based lifestyle blogger and influencer, shares the same sentiment as Gold. After hosting an invite-only cowboythem­ed Zoom party she boasted it was her “best birthday ever” on her Instagram, and genuinely meant it.

She tells the Star that throughout the day she received various phone calls and video calls with birthday greetings, whereas during a usual birthday — when there isn’t a global pandemic — she typically just receives texts and well wishes on her Facebook, then goes out with friends that night. More off the hook than her phone was her doorbell, as she received numerous unexpected deliveries (breakfast, flowers, treats and two separate dinners) from various wellwisher­s.

She found the outreach much more genuine than that of birthdays past.

“To me, that’s more sentimenta­l than meeting up with someone at a bar for a drink. Usually people are too busy, but now they are going out of their way to send me something or to call me to connect in a less superficia­l way. From the moment I woke up until the moment I went to bed, it touched my heart,” Wilder says.

Steve Joordens, a professor of psychology at University of Toronto Scarboroug­h., told the Star it’s not necessaril­y that it is natural for people to want social closeness now more than ever. “Given the need to keep physically distanced, this is indeed pushing us to find novel ways to emotionall­y connect with others. So, this could be an instance of that,” Joordens said. When asked why people seem to be going so above and beyond for friends birthdays, he refers to Optimal Arousal Theory. According to him, this theory suggests we tend to crave some moderate level of social interactio­n.

“If we’ve been isolated for a number of weeks, we crave some form of social interactio­n. In the current climate, we can’t actually socially interact, but maybe we are primed for any sort of substitute, something that feels like social interactio­n. Maybe that’s what’s driving this sort of behaviour when it happens,” Joordens said.

After their birthdays, Gold and Wilder went back to their regularly scheduled programmin­g, but with a wave of emotions.

“We’ve known for some time that the release of dopamine is important to psychologi­cal addiction,” Joordens said.

Imagine you have a big day coming up, any big day, he said. For all the days leading up to it you are in the thrill of the chase. You’re anticipati­ng the event and that anticipati­on feels great. Often when the event actually arrives it is over all too fast and suddenly, the thrill is gone.

He mentions this because it implies that the natural hangover one experience­s has less to do with the event and more to do with its anticipati­on.

“If someone was completely surprised by a positive outpouring on their birthday, they would love it in the moment, but not feel bummed at all the next day. They were not anticipati­ng it to be that good a day. The worst hangover is when you expect some event to be amazing, and you’ve been eagerly awaiting it and then its passed, this is when you feel the literal let down,” Joordens said.

Once that feeling weaned off, they reported that it was the thoughtful­ness and attention that stayed with them. “People were genuinely recognizin­g the fact that knowing I am someone who’s an extrovert who likes to have parties and host people – am alone in my place celebratin­g my birthday. People knew that and contribute­d,” Gold said.

It wasn’t just the volume that was overwhelmi­ng in a really good way but also the intent, the pure genuinenes­s of others going above and beyond.

“While we’re physically distant we are actually being more social. Because historical­ly on birthdays past, I wouldn’t have gotten all that attention,” Gold said.

 ?? PAUL ALEXANDER ?? Jake Gold celebrated his birthday in isolation at his home. Though he didn't see anyone in real life, he wasn't alone.
PAUL ALEXANDER Jake Gold celebrated his birthday in isolation at his home. Though he didn't see anyone in real life, he wasn't alone.

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