Working Together to Help Canadian Women Find Their Voices
Catherine Chalmers Vice President of Philanthropy, Plan International Canada
Over the last couple of decades, women of all ages have made great strides in the quest for equality and economic empowerment. Those successes are in no small part indebted to the work of charities like Plan International that promote the rights of children and equality for girls around the world.
“Our charity has been around for over 80 years and our mandate is to advance children’s rights and equality for girls,” says Catherine Chalmers, Vice President of Philanthropy for Plan International Canada. “We also want to encourage young women to take on more leadership positions because women make up half of the world’s population and they bring an important voice to the table. Just look at the powerful women like Angela Merkel and Jacinda Ardern who are making a truly impressive mark as leaders. Unfortunately, because of things like gender bias and negative stereotypes, many young women face barriers to top positions in many industries.”
Plan International initiatives
In its commitment to give women and girls around the world the tools and opportunities to realize their full potential and make their goals more attainable, Plan International created two main programs. One of these is Because I am a Girl, a global initiative that supports the youth-led movement for girls’ rights and gender equality by challenging social norms and ensuring every girl can access the education and life-changing resources that will help her reach her full potential.
In 2018, Alesse (a Pfizer brand) proudly announced a partnership with Plan International to help prioritize gender equality, inclusion, and diversity by supporting the Because I am a Girl movement. Because I am a Girl aligns with the
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company’s desire to have a positive influence in young women’s lives by promoting and encouraging women’s capabilities.
Girls Belong Here is Plan International’s program that pairs girls from the ages of 14 to 24 with organizations across the country to challenge what leadership looks like — for example, leading meetings, participating in important conversations, contributing to critical organizational goals, and demonstrating the value in their unique perspectives. The participants spend a day with senior business executives at their workplaces and get an incredible chance to hone their leadership skills and learn about what it takes to be a top executive. In September 2019, as part of Girls Belong Here, Pfizer Canada welcomed Dourra, a 19-year-old biomedical science student from the University of Ottawa who had the incredible opportunity to take on the role of President and Executive for the day. Dourra met with leaders, got a chance to discuss her career plans with other executives, and took advantage of mentorship opportunities with employees.
“Dourra had a life-changing experience,” says Chalmers. “It’s these kind of experiences with business leaders that break down barriers and can open a space for young women to expand their horizons and envision future leadership positions.”
A fruitful partnership
One of Plan International’s most long-standing and fruitful partnerships is with Alesse, says Chalmers. “It’s great to see organizations like Pfizer Canada supporting initiatives like Girls Belong Here,” she says. “It has also supported our international programs. The company takes gender equality seriously and wants to help bring women’s unique voices to the leadership table. They want to open up channels and opportunities for women. Pfizer was first out of the gate in terms of putting that stake in the ground and declaring that girls belong in the boardroom.”
Engaging womenand teaching them to believe in themselves is key to improving opportunities for women of all ages and enriching society as a whole. “Empowering girls at a young age really sets them up for success throughout their lives,” says Chalmers. “We all win when more women find their voices and have the confidence to follow their own unique paths.”