BUSINESS: Mild cold season spurs cuts at P.E.I. lozenge plant.

Drop in winter colds has weakened demand for throat, cough treatments

CHARLOTTETOWN—A lozenge plant in Prince Edward Island has laid off 30 workers, citing an “almost non-existent” cold and cough season amid COVID-19 restrictions.

Island Abbey Foods said Friday sales of its Honibe cough and cold lozenges have declined in the first two quarters of 2021, forcing the Charlottetown company to cut 30 temporary positions from its production operation.

Measures aimed at curbing the pandemic such as masks, frequent hand washing, physical distancing and working from home appear to have also lessened the prevalence of seasonal viruses.

The apparent drop in winter colds across the country seems to have weakened demand for medicine and natural remedies aimed at soothing sore throats and nasal congestion.

Both Metro Inc., which operates drugstores primarily under the Jean Coutu, Brunet, Metro Pharmacy and Drug Basics banners, and Loblaw Companies Ltd., which has a network of Shoppers Drug Mart and Pharmaprix outlets, have noted the weak cough and cold season.

Metro president and CEO Eric La Fleche told analysts during a conference call in November that it appeared to be a “much weaker cold and flu season.”

Loblaw president Sarah Davis also noted during a call with investors in November that the company was looking at ways to offset a declining trend in the cough and cold sector.

For Island Abbey Foods, the decline comes on the heels of a “tremendous year” in 2020, said Scott Spencer, president and chief operating officer.

“We increased head count significantly across our company to meet higher than anticipated demand and position our company for success,” he said in a statement.

The Charlottetown company has continuously adapted to the ever-changing business realities that COVID-19 is imposing on the world, he said. But despite substantial gains with its digital retail strategy, Spencer said online sales have not replaced the volume the company projected for a regular cold and cough season.