Toronto Star

Alphabet’s CEO

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will speak to the EU’s antitrust chief about its data-collection practices.

Alphabet Inc. chief executive officer Sundar Pichai will speak to the European Union’s antitrust chief just days after the EU said it was looking into the company’s data-collection and advertisin­g practices.

Margrethe Vestager, the bloc’s digital affairs and antitrust chief, will speak to Pichai on Jan. 25, according to the EU calendar on Friday.

EU regulators earlier this week confirmed sending out questionna­ires as part of a probe into data-collection and advertisin­g practices at Alphabet’s Google unit. The move comes as antitrust authoritie­s across the world have stepped up scrutiny of how tech companies gather and use informatio­n from people and businesses using their services.

An EU spokespers­on said Pichai and Vestager “will discuss issues within the digital and competitio­n portfolios.” Google declined to comment.

The EU has been examining Google’s data practices since 2019 and is also probing how Amazon.com Inc. uses rivals’ sales data. Google’s potential use of data from acquiring health tracker Fitbit was examined by the EU before it cleared the takeover with conditions last month.

Google has also been critical of Vestager’s plans to regulate tech giants more heavily. Vestager set out plans last month that would curb what internet companies can do if they are deemed an essential “gatekeeper” to digital services.

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