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Triathlon Magazine Canada - - Front Page -

“hits Triathlon Se­ries con­tin­ues to change the land­scape of high­end triathlons by giv­ing ath­letes ac­cess to well-run, multi- dis­tance events in des­ti­na­tion lo­ca­tions all year round,” says co-founder Tom Struzzieri. Ref lect­ing their motto, “A dis­tance for ev­ery­one,” Struzzieri and fel­low co-founder Mark Wil­son de­cided each week­end should of­fer five op­por­tu­ni­ties to en­joy a race.

“Our for­mula of of­fer­ing all five dis­tances over the course of one week­end may strike some as a chal­lenge, but we see it as a great op­por­tu­nity to bring the com­mu­nity of ath­letes to­gether for an ex­tra­or­di­nary event and we have found it to be a win­ning ap­proach,” Struzzieri in­sists. The half and full dis­tance events kick off each week­end on Satur­day and the su­per sprint (cre­ated for the new­bie), sprint and Olympic dis­tance races are held on Sun­day.

Struzzieri and Wil­son main­tain their for­ward think­ing as they plan the fu­ture of their se­ries while striv­ing to im­prove the ath­lete’s hits ex­pe­ri­ence. Most re­cently, they in­tro­duced a pric­ing struc­ture that of­fers sev­eral op­por­tu­ni­ties to save on regis­tra­tion costs. This unique for­mat of­fers a full dis­tance triathlon for as lit­tle as us$ 150 with an early regis­tra­tion.

“The sport of triathlon ap­pears to be at a cross­roads,” said Struzzieri. “We’ve lis­tened to the feed­back from our own ath­letes and watched care­fully what’s hap­pen­ing else­where, and while some be­lieve that there’s enough de­mand to in­crease rates, our ap­proach is go­ing to con­tinue to be de­liv­er­ing value.

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