The HITS Cul­ture

Triathlon Magazine Canada - - Front Page -

Wil­son can be found just about ev­ery­where on race day. He greets rac­ers by name as they exit the wa­ter, cheers them on some­where out on the bike course and hugs fin­ish­ers af­ter they cross the line.

“My hope is that ev­ery ath­lete will feel like part of the hits fam­ily and not just a num­ber on our start list,” Wil­son says.

It is this at­ti­tude that has cul­ti­vated a group of de­vout fol­low­ers who travel from event to event to sup­port the se­ries while also draw­ing in new par­tic­i­pants. The se­ries has seen im­pres­sive growth since its in­cep­tion in 2011 with many races ref lect­ing a 30 per cent in­crease and the Napa race in­creas­ing by 100 per­cent.

As Wil­son and Struzzieri plan for 2014 and be­yond, they look for­ward to adding some new events while nur­tur­ing those al­ready on their cal­en­dar. One thing is for sure – new or old, ev­ery venue will be filled with the pos­i­tive en­ergy and homegrown love that has come to de­fine the hits Triathlon Se­ries.

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