Mon­key­ing around

Five com­mer­cials filmed through­out the week­end for stu­dent film con­test

Truro Daily News - - Front Page - BY CODY MCEACHERN cody.mceachern@truro­

Jonathan Tor­rens is lend­ing some of his ex­per­tise to young film­mak­ers who are putting to­gether ad­ver­tise­ments for lo­cal busi­nesses as part of a cre­ative com­pe­ti­tion.

Young film crews are get­ting am­ple op­por­tu­nity to show their cre­ative side, as cam­eras have rolled for the Hubtown Ad Chal­lenge.

Film­ing started re­cently for the five fi­nal­ists in the Chal­lenge, spon­sored by Truro Nissan.

Crews hit the streets to pro­duce five com­mer­cials for five lo­cal busi­nesses, with the help of in­dus­try film pro­fes­sion­als.

Well known TV ac­tor Jonathan Tor­rens met up with the fi­nal­ists to of­fer as­sis­tance with di­rect­ing and film­ing.

“I knew the com­mer­cials would be good,” said Tor­rens.

“But the level of prep and cre­ative en­ergy that each of the film­mak­ers has brought to their own com­mer­cial has far ex­ceeded my ex­pec­ta­tions.”

Tor­rens came on­board af­ter he was con­tacted about a pos­si­ble film fes­ti­val in Truro.

“Erik Muckle of Truro Nissan ap­proached me about the idea of

cre­at­ing a film fes­ti­val, be­cause the film fes­ti­val here got can­celled,” he said.

“I thought it was a great idea, but I thought short films would be bet­ter. You know, some­thing around 60 sec­onds long that we

could shoot in a week­end. Then we de­cided it should in­clude stu­dents as the film­mak­ers.”

The con­test opened Oct. 20 for idea sub­mis­sions from stu­dents re­gard­ing one of the five com­pa­nies in­volved; about 60 unique

ideas were re­ceived.

A fi­nal­ist was se­lected for each com­pany and given the op­por­tu­nity to pro­ceed with record­ing their com­mer­cial idea.

“The great thing is, it’s hard to ask for things for free. But the busi­nesses get a com­mer­cial out of this, and the kids get to see their vi­sion come to life with in­dus­try pro­fes­sion­als. Its a win­win,” said Tor­rens.

Now that film­ing is wrapped, the next step is edit­ing, where fi­nal­ists sit down with pro­fes­sion­als to work to­ward the fi­nal ver­sion.

From there, the com­mer­cials will be shown dur­ing a live broad­cast on Face­book, and view­ers can vote to choose the win­ner.

There’s work to be done be­fore that point, though.

“There is quite a bit of edit­ing that needs to get done af­ter this,” said Erik Muckle, gen­eral man­ager of Truro Nissan.

“At least a week or two of edit­ing. I imag­ine, by the time we fin­ish edit­ing and work out the broad­cast sched­ule, it will take us into the be­gin­ning of De­cem­ber.”

Muckle hopes the con­test will in­spire kids to turn their cre­ativ­ity into a ca­reer, while stay­ing in the com­mu­nity. He would also like to see it held an­nu­ally.

“The re­sponse to the con­test has been great, and we got a lot of stu­dent in­ter­est, but also a lot of ques­tions,” he said.

“Were hop­ing with the ma­te­rial now, we can make this more tan­gi­ble for peo­ple next year.”


Et­tnie Web­ster, stu­dent videog­ra­pher for the Hubtown Ad Chal­lenge, works on cap­tur­ing the per­fect shots of var­i­ous bike rid­ers for the Bike Mon­key com­mer­cial. Each rider wore a mask of Bike Mon­key’s logo, a theme that was car­ried through­out the com­mer­cial.


Jonathan Tor­rens helps his daugh­ter Sugar-Daisy pre­pare for her part in the Bike Mon­key com­mer­cial, shot for the Hubtown Ad Chal­lenge.

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