‘Mak­ing peo­ple feel good about them­selves’

Wild Rose Es­thet­ics open for busi­ness in Kentville

Valley Journal Advertiser - - NEWS - KINGSCOUNTYNEWS. CA Sara. Eric­s­son@ kingscountynews. ca

A new day spa opened its doors in Kentville March 15.

Natasha Rogers is the new owner of Wild Rose Es­thet­ics, a day spa and es­thet­ics busi­ness lo­cated at 15 River Rd., across from Napa Auto Parts.

Rogers is both ner­vous and ex­cited about the busi­ness, hav­ing just grad­u­ated from El­e­vate Beauty in New Mi­nas in Jan­uary 2018.

“I’ve al­ways been en­tre­pre­neur­ial, so I just thought, well, I’m go­ing to open my own spa. It just kind of hap­pened, and the tim­ing felt per­fect,” she says.

Not just about beauty

The new day spa will of­fer nail ser­vices, in­clud­ing man­i­cures, pedi­cures and ar­ti­fi­cial nails, and other ser­vices like body mas­sage, fa­cials, fa­cial re­flex­ol­ogy, reiki, and body wraps.

All ser­vices will fo­cus on self­care and will be based mostly around holis­tic, nat­u­ral prod­ucts.

Rogers, 34, pre­vi­ously worked in child­care, and owned a home day­care for over 10 years, but was al­ways search­ing for a dif­fer­ent line of work.

Af­ter teach­ing yoga, reiki and

study­ing re­flex­ol­ogy, she re­al­ized she liked help­ing peo­ple feel bet­ter about them­selves and pro­mot­ing self- care.

And that’s when she found beauty school.

“Beauty is al­ways in­volved, but at the end of the day, this busi­ness is about mak­ing peo­ple feel good about them­selves. We want our clients to feel bet­ter when they leave here,” she says.

Build­ing a com­mu­nity for women

Al­though she’s less than two months out of school, Rogers feels ready to start de­liv­er­ing es­thet­ics and spa ser­vices to her new clients, along with her co­worker, Shanda Hill, who will fo­cus on skin care.

Rogers also aims to one day do­nate 10 per cent of all the spa’s prof­its back into the com­mu­nity through ser­vices like man­i­cures to clients of or­ga­ni­za­tions like Open Arms and Chrysalis House. She also wants to set up a fund to em­power women who can’t af­ford self­care. The fund would pro­vide money to­wards things like a new pair of run­ning shoes or a gym mem­ber­ship.

As some­one who was a sin­gle mother for eight years, she un­der­stands that women can some­times feel alone if they don’t have a good sup­port sys- tem.

“I’ve al­ways felt that women feel em­pow­ered when they have a tribe be­hind them or some­one to reach out to them, so I knew I wanted to cre­ate a com­mun- ity here where they’d feel sup­ported,” she says.

“This will be part of that new com­mu­nity.”

SARA ERIC­S­SON

Natasha Rogers stands in­side her new day spa, Wild Rose Es­thet­ics, in down­town Kentville, which opened March 15.

SARA ERIC­S­SON

The in­side of the shop is set up to em­pha­size its fo­cus on holis­tic, nat­u­ral prod­ucts, and fea­tures a dec­o­ra­tive wall of bram­bles, built by Natasha Rogers and her fa­ther.

SARA ERIC­S­SON

The day spa will of­fer nail ser­vices like man­i­cures and pedi­cures, but also other ser­vices like mas­sages, fa­cials, reiki and body wraps.

SARA ERIC­S­SON

The new busi­ness is lo­cated at 15 River Street, across from Napa Auto Parts.

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