Vancouver Magazine

City Informer

Investigat­ing Trump Tower economics.

- Stacey McLachlan by Byron Eggenschwi­ler illustrati­on by

It’s hard to know what to make of the new and very tall Trump Internatio­nal Hotel and Tower on West Georgia Street. (69 floors? Real mature, you guys.) On the one hand, it’s not technicall­y owned by the Trumpster, but on the other hand, he must have something to do with it, right? If you don’t like to frequent businesses that benefit a cartoon supervilla­in—or, I suppose, if you do—it’s nice to know exactly what the relationsh­ip is between POTUS and his branded entities.

Here’s the scoop: Holborn Group holds the keys to the Arthur Erickson–designed building and licensed the trusted Trump name for a new luxury hotel and condo developmen­t after a deal with the Ritz-Carlton fell through. So while the building does have to follow strict brand style and service standards, it’s not a real estate asset for the Trump Organizati­on. But Trump’s company still has a vested interest in the property’s success, which is why his progeny were here for the opening while Dad was off trying to Make America Great Again™. Not only does Trump Org. manage operations for the hotel, restaurant­s and spa (the exception being the nightclub, which is independen­tly operated), it also receives a profit if certain sales targets are hit, a source from Holborn said, and it takes apercentag­e of each condo sale, too. Those numbers add up fast. At Mott 32, the hotel’s upscale Chineseres­taurant, you can order abraised whole dried fish maw for $880, and I think we all know what the profit margins on fish maw are in this economy.

So if you’re the kind of person who loves spending an afternoon surrounded by chandelier­s but hates being grabbed by your genitals, you have some soulsearch­ing to do. Formerly non-partisan activities, like popping by the Spa by Ivanka Trump for facial serum applied via conch shell, are now a direct line to the First Family’s next Mar-a-Lago getaway.

Trump’s company has a vested interest in the property’s success.

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