The Producers
Comedians-turned-producers Kelly and Kelly open up their doors to the creative community.
with a Youtube video all the way to the end before realizing you just watched—and, um, liked—an ad? It could be the product of Kelly and Kelly, a Vancouver creative studio making content you actually don’t want to skip over.
A hybrid ad agency and production studio, Kelly and Kelly was cofounded by Pat Kelly and Chris Kelly (no relation), creators of CBC Radio’s beloved satire This Is That. Along with partner Lauren Bercovitch, they’ve carved out a niche genre of zeitgeisty humour, like Dexter Gu Is Smarter Than You, a podcast lampooning self-help gurus, and a viral video spoong TED Talks for CBC, a sensibility they also apply to paid partnerships with brands like Telus and Lululemon.
In October, the team moved into a new Creekside headquarters to set up a fully equipped podcasting studio of their own, oering training, support and collaboration for aspiring podcasters. Projects like Record Club, based on the local storytelling event series, are already getting o the ground.
Supporting potential competitors to produce and share their work might seem antithetical, but the Kelly and Kelly crew don’t see it that way. “If you make great stu, that’s what sets you apart,” says Bercovitch. “We’re not afraid of having more people in the game. It pushes us to be more creative, but that’s a challenge we’re willing to accept.” —Michelle Cyca