The Pro­duc­ers

Co­me­di­ans-turned-pro­duc­ers Kelly and Kelly open up their doors to the cre­ative com­mu­nity.

Vancouver Magazine - - City In Brief -

with a Youtube video all the way to the end be­fore re­al­iz­ing you just watched—and, um, liked—an ad? It could be the prod­uct of Kelly and Kelly, a Vancouver cre­ative stu­dio mak­ing con­tent you ac­tu­ally don’t want to skip over.

A hy­brid ad agency and pro­duc­tion stu­dio, Kelly and Kelly was co­founded by Pat Kelly and Chris Kelly (no re­la­tion), creators of CBC Ra­dio’s beloved satire This Is That. Along with part­ner Lau­ren Ber­cov­itch, they’ve carved out a niche genre of zeit­geisty hu­mour, like Dex­ter Gu Is Smarter Than You, a pod­cast lam­poon­ing self-help gu­rus, and a vi­ral video spoo‘ng TED Talks for CBC, a sen­si­bil­ity they also ap­ply to paid part­ner­ships with brands like Telus and Lu­l­ule­mon.

In Oc­to­ber, the team moved into a new Creek­side head­quar­ters to set up a fully equipped pod­cast­ing stu­dio of their own, o–er­ing train­ing, sup­port and col­lab­o­ra­tion for as­pir­ing pod­cast­ers. Projects like Record Club, based on the lo­cal sto­ry­telling event se­ries, are al­ready get­ting o– the ground.

Sup­port­ing po­ten­tial com­peti­tors to pro­duce and share their work might seem an­ti­thet­i­cal, but the Kelly and Kelly crew don’t see it that way. “If you make great stu–, that’s what sets you apart,” says Ber­cov­itch. “We’re not afraid of hav­ing more peo­ple in the game. It pushes us to be more cre­ative, but that’s a chal­lenge we’re will­ing to ac­cept.” —Michelle Cyca

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