Tesla to end free use of Supercharger stations
Electric carmaker Tesla Motors has decided to stop offering unlimited free use of its 734 fast-charging stations worldwide, just months before it’s scheduled to start selling a mass-market electric car.
Tesla Motors Inc. says cars ordered after Jan. 1, 2017 will get roughly 1,600 kilometres worth of credits each year for use at the Supercharger stations. But after the credits are used, owners will have to pay fees that Tesla didn’t detail on Monday. Vehicles ordered or sold on or before Jan. 1 would still get unlimited free charging.
The move means that those who buy Tesla’s mass-market US$35,000 Model 3, which is due to go on sale in the second half of next year, won’t get unlimited free charging. Tesla has more than 300,000 reservations for the cars, and if all those owners started using Supercharger stations for free, that could get expensive for Tesla.
Tesla wouldn’t say how much its fees will be, but it said charging would cost less than the price of filling a comparable gasoline car. The company says it will release fee details later this year and that prices could fluctuate over time and vary by region.
Still, the move shouldn’t hurt Tesla sales because the company remains the market leader for electric vehicles, and owners don’t use the stations that often, said Tasha Keeney, analyst for the industrial innovation fund at ARK Invest. Tesla owners charge their cars at home more than 90 per cent of the time, she said, using the Superchargers mainly for trips or when they need extra range.
At the average U.S. electricity price of 12.9 cents per kilowatt hour, it would cost US$9.68 to fully recharge a Tesla Model S with a 440-kilometre battery at home.
“EVs are the way forward. Tesla is in a really good position with 30 per cent of the market. We don’t see that changing,” said Keeney, whose fund has holdings in Palo Alto, Calif.-based Tesla Motors Inc.
Buyers of new cars ordered or sold on or before Jan. 1 must take delivery before April 1 to get the unlimited free charging. Tesla CEO Elon Musk has said previously that Model 3 owners would have to pay to use the charging stations.
Tesla’s stations are used only five per cent to 10 per cent of the day, Keeney said, but many Tesla owners use them as a social gathering place to talk with other owners.
The Supercharger stations can give the cars 272 km of range in a half-hour. A 30-amp public charging station can do only 16 km in a half-hour, the company says. In the U.S., charging stations are across the nation, but many are concentrated on the east and west coasts.
The stations were set up to enable long-distance travel by Tesla electric cars. The company’s Model S sedan can go between 350 and 483 km per charge. Tesla says the change will let it expand the network and it will not make a profit from the charging stations.