An SOS for PBS

Public broadcaster’s CEO warns that cuts will sink some stations

The chief executive for PBS is sounding the alarm about public broadcasting ’s future if federal funding is axed as called for by U.S. President Donald Trump.

“PBS will not go away, but a number of our stations will,” CEO Paula Kerger said. “There is no Plan B for that.”

PBS’s share of the roughly US$450 million in federal funds allocated for public TV and radio goes largely to support public TV stations nationwide, a number of which rely on it for up to 50 per cent of their budgets and can’t survive without it, Kerger said.

Many of those stations are in rural and underserved areas, she said, with residents who either don’t have access to cable or satellite or can’t afford it and who rely on over-the-air broadcasting.

Kerger said observers have speculated, hopefully, that because PBS has survived previous funding threats, “‘you’ll be OK, right?’ ”

But she’s forced to assume that anything can happen in what has been “an extraordinary year on so many levels,” Kerger said. “We need to be quite vigilant as Congress debates our funding, that we don’t assume people remember the impacts we have on communities.”

There’s an irony that this potential existential crisis for some public TV stations comes as the 50th anniversary of the Public Broadcasting Act approaches in November, Kerger said. The 1967 act created the Corporation for Public Broadcasting, which provides grants to about 1,500 locally owned-and-operated public TV and radio stations nationwide.

She’s taking the threat seriously and said that others in public media, which includes National Public Radio, are linking arms “to try to make an effective case” for federal funding.

But more voices need to be heard as Congress weighs Trump’s proposed spending plan that would trigger a move toward elimination of all federal support, she said.

Trump’s 2018 budget proposal isn’t the first to try to cut funding for the Corporation for Public Broadcasting. But it is the first to also propose gutting money for the National Endowment for the Arts and the National Endowment for the Humanities. The three agencies combined receive about $740 million annually in tax dollars. That’s a sliver of the current $4 trillion federal budget, but the federal funding for the agencies carries outsized importance in political symbolism and, both supporters and detractors say, economic impact because of the private dollars it attracts. The cost works out to about $1.35 per citizen per year.