B.C. brand will bring it to big awards
It’s not every day a new brand gets the opportunity to take part in the Grammys and Oscars gifting process.
But that’s exactly what’s about to happen for the Vancouverbased company, MYO Cosmetic Cases (myocosmeticcases.com).
Suzanne Carter, the brand’s founder and inventor, chatted with Postmedia News about her unique cases, the Grammy Awards and where she plans to go from here.
Q For those who aren’t familiar, what is MYO Cosmetic Cases?
A MYO Cosmetic Cases is a socially and environmentally conscious company offering streamlined organizational cosmetic products. MYO Cosmetic Cases is offering our first product — an all-in-one customizable makeup case known as an empty magnetic palette — to modernize, personalize and even revolutionize the way women do beauty. It is meticulously designed with the flexibility to hold pan makeup, keep it hygienic and safe, have the ability to take small applications of creams, lotions and powders, stay securely sealed in the event of makeup breaking or liquid makeup/skin care leaking and be a sustainable beauty option in a portable stylishly compact.
Q What can you share about MYO’s commitment to sustainability?
A Our company’s foundation is built on our values of conducting business in an environmentally, ethically and socially responsible manner. Proudly made in Canada, our first product, the MYO Cosmetic Clutch, is made of recyclable material and … encourages women to purchase refillable makeup products that fit right into the clutch. MYO’s innovative refillable containers, MYO Beauty Pods, can be used and reused for creams, lotions and powders. Mindful of our carbon footprint, our cases are made in Canada, we strive to utilize services and materials within North America and have partnered with the World Tree Carbon Offset Program.
Q The Cosmetic Clutch is going to be featured in the swag bag of the 2018 Oscars. How did this come about?
A We introduced our MYO Cosmetic Clutch at Cosmoprof North America, the largest businessto-business beauty event in the Americas, in Las Vegas this past July where we received a coveted 2017 Trendsetter Award. Cosmoprof hosts ... 36,787 attendees, 1,278 exhibitors, from 45 countries with 50,000-plus products: only 110 innovative products receive Trendsetter Awards. … Because of this recognition, MYO Cosmetic Cases was selected and invited to have our MYO Cosmetic Clutch included in these two sought-after swag bags.
Q What is the price point for MYO products?
A Our MYO Cosmetic Clutch is a luxury gloss black and comes with: three MYO Beauty Pods; two MYO Style Sticks; one Double Ended Eye Shadow/ Brow Brush; one MYO Cosmetic Circlet for $56.
Q What’s next?
A Over the next few months with the Grammy Awards on Sunday and Oscars on March 4, we’re working diligently to leverage and compliment the media of this incredible … opportunity.