Vancouver Sun

Investors want answers after Lululemon axes CEO

- ARMINA LIGAYA

Shareholde­r advocates and analysts are calling on Lululemon Athletica for more disclosure surroundin­g the abrupt resignatio­n of its chief executive who “fell short” of the Canadian athleisure company’s conduct standards.

Frank Allen, the executive director of the Canadian Foundation for Advancemen­t of Investment Rights (FAIR Canada), said the Vancouver-apparel maker’s statements explaining the sudden departure of CEO Laurent Potdevin after four years at the helm were “thin.”

“Shareholde­rs, investors are entitled to a full explanatio­n for something of this significan­ce,” hesaid.

The Vancouver-based apparel maker was mum on Tuesday after saying a day earlier that Potdevin had resigned, effective immediatel­y, and was no longer on its board of directors. Lululemon said in a statement it “expects all employees to exemplify the highest levels of integrity and respect for one another, and Mr. Potdevin fell short of these standards of conduct.”

According to a filing to the U.S. Securities and Exchange Commission, Lululemon and Potdevin reached a separation agreement in connection with his resignatio­n. Under the agreement, Lululemon will pay Potdevin a $3.35-million cash payment “as soon as practical” and another $1.65-million total in monthly instalment­s made over a year and a half.

In return, Potdevin agreed not to sue the company and would co-operate with it in the future, among other stipulatio­ns.

Lululemon has begun searching for a new CEO, the company said.

The news prompted at least two U.S. law firms to launch investigat­ions into Lululemon. New Orleans-based firm Kahn, Swick & Foti, said their investigat­ion is focused on whether the firm’s board breached their fiduciary duties.

Michael Swick, the firm’s owner, principal and partner, questioned Lululemon’s $5-million payment to Potdevin. He noted that under the executive’s employment agreement, he is not entitled to any severance if terminatio­n is voluntary.

However, Lululemon used the term “resignatio­n” in its release, and was unwilling to share further details out of respect of the privacy of the people involved.

“We don’t believe that the board is following their own constructs,” hesaid.

New York-based law firm Bronstein, Gewirtz & Grossman also said Tuesday it was launching an investigat­ion.

Corporate governance expert Richard Leblanc says Lululemon’s public statements on the matter are “bordering on inadequate.”

“The downside of having succinct, inadequate disclosure is that people make inferences,” said LeBlanc, a governance professor at York University. “And you lose the ability, as a board, to control the message. So, something a little more fulsome would have been better.”

Canaccord Genuity analyst Camilo Lyon said in a research note Tuesday that the Lululemon board has moved quickly to quarantine the fallout that could have ensued if details were to have been made public.

However, he noted, judging by the company’s specific language in its statement, “we can only assume there were claims of inappropri­ate behaviour.”

Still, Canaccord does not see Potdevin’s departure as a major setback for Lululemon, “although uncertaint­y will remain elevated until the CEO position is filled,” Lyon added.

Some major Lululemon shareholde­rs such as Advent Internatio­nal Corp., Manning & Napier Advisors LLC, The Vanguard Group Inc. and Fidelity Management & Research company declined to comment Tuesday, while BlackRock Institutio­nal Trust Company did not immediatel­y respond to requests.

Chip Wilson, Lululemon’s founder and shareholde­r, said in a statement that yesterday’s events mark “an opportunit­y to secure a culturally aligned leader who values athletics, the West Coast lifestyle and a deep commitment to re-establish the profit-driving people developmen­t program that was a cornerston­e to our success.”

 ?? BLOOMBERG ?? Following Laurent Potdevin’s ouster as chief executive officer of Lululemon Athletica Inc., “investors are entitled to a full explanatio­n for something of this significan­ce,” an industry observer says.
BLOOMBERG Following Laurent Potdevin’s ouster as chief executive officer of Lululemon Athletica Inc., “investors are entitled to a full explanatio­n for something of this significan­ce,” an industry observer says.

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