French beauty brand Filorga merges science with skin care

There are an abundance of beauty brands to discover these days.

From anti-aging lines to collections focused solely on hydration, the availability of targeted skin care products from a vast array of international brands can seem overwhelming. But it’s also worth wading and testing your way through to find one that works perfectly for your unique skin needs.

One such brand to discover is the French collection called Filorga.

Marie Pfister, the brand’s product development director, chatted with Postmedia News about what makes the brand different, which products are proving to be the most popular, and where Canadians can check them out.

Q What is Filorga?

A Filoga is the first French laboratory specialized in anti-aging, medi-cosmetics or cosmeceuticals, and medical device such as the Filler and Art Filler Range, Polyrevitalization Complex NCTF, and Peelings.

Q What makes it different from other skin care brands?

A The difference is the combination in each product of best efficiency, sensorial experience, code of luxury and cost accessibility. It makes this brand unique and adapted to consumers with a high level of loyalty.

Q Who is the target customer? A Women from 30 to 80 years old.

Q Is there a “hero” product for the brand?

A The Time Filler range is the hero, followed by NCTF Reverse range. The Time Zero Serum in the Time Filler range has won beauty prizes from Elle Canada, Elle Québec and Clin d’Oeil.

Q What is new with the brand for 2018?

A We have an exciting new range to keep an eye out for called the Lift Range.

Q What is the Canadian price point for Filorga products?

A $120 for the cream, $120 for the serum and $75 for the Essence.

Q Where can people check them out?

A Shoppers Drug Mart Beauty boutiques, Murale and Nordstrom from Feb. 14. To learn more about Filorga products, visit Filorga.com