Go behind the scenes with JUNO TV
Capturing the full experience associated with The 2018 JUNO Awards is no small endeavour for the JUNO TV team. In addition to rolling out content for YouTube, Facebook, and Twitter the team will also create a documentary profiling JUNO Week in Vancouver (March 19-25).
“We did it for the first time last year and liked it so much, we decided to do it again this year,” says Jill Primeau, Director of Content for the JUNOS. “We capture the experience of the JUNOS being in the city — the broadcast, the gala, all of that — over the course of days, and piece it together and hopefully release it the week after the show.”
Cinematic in scope, she believes the finished product will showcase Vancouver, and act as a touchstone for music fans to re-connect with their memories in the days and years to come.
First though, there comes the task of handling all of the content associated with the JUNOS. In the year 2018, that means much more than just the television broadcast (which is itself a sizeable production).
Now, there are livestreams broadcasting from behind the scenes at the JUNO Gala Dinner & Awards, and The 2018 JUNO Awards Broadcast at Rogers Arena. Viewers will be able to click through four different streams at their whim, and as the action moves between different areas.
There is also the JUNO TV Apple Music lounge, where two hosts will hang out with winners, performers, presenters, and celebrities local to Vancouver. Anything could happen in the relaxed atmosphere of the lounge, first during the gala Saturday, and then during the awards broadcast the following night.
The crew will also staff a camera in the media room during the Saturday night broadcast, as award winners revel in recognition from music industry peers and fans. JUNO TV will also include its own live red carpet show, and a host chatting with artists backstage between performances.
“We’re trying to make it as immersive as possible — people can dig deep, watch the show to see who wins, and then click to see everything else that’s going on,” Primeau details. “They can be part of the full story of the evening.”
The modern era also creates demand to make content as easy to consume as possible. Some videos will be uploaded to YouTube even before the livestreams are complete, with performances and the broadcast show segmented into individual videos on demand. The feed from the backstage lounge will be sent out via Facebook Live, as well as junotv.ca. Tweets will keep fans around the world up to date on the latest details.
Despite the rapid-fire pace and the pressure associated with producing a massive amount of content, Primeau says having fun is still a big focus. In years past, the team has brought a candy bar for people to indulge, and had a sketch artist drawing live. This year’s fun feature will only be revealed once it’s time for people to officially tune in.