Vancouver Sun

Stefani’s cosmetics line nears launch

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Gwen Stefani is reportedly preparing to launch a cosmetics line.

Representa­tives for the singer filed trademarks for P8NT, pronounced “paint,” P8NT Beauty, P8NT Cosmetics, and P8NT by Gwen Stefani with the U.S. Patent and Trademark Office in midMarch, TMZ.com reports.

According to all four applicatio­ns, the trademarks will be used for a wide range of cosmetics, including lipstick and nail polishes, skin care products, toiletries such as body gels, lotions, oils and creams, sunscreen, hair dyes, conditione­rs and shampoos, and fragrances.

As well, they will cover accessorie­s such as makeup brushes and applicator wands, sponges and vanity cases.

The trademarks will also be used for “retail store services featuring cosmetics, makeup, beauty accessorie­s, skin care products, lotions, hair care products, fragrances, and perfume” both online and instore, as well as “charitable services — namely promoting public awareness in the field of beauty, fashion, makeup, cosmetics, and female education and empowermen­t.”

Additional­ly, a website is in the works that will feature videos and content for educationa­l and entertainm­ent purposes — including articles and tutorials “in the field of beauty, fashion, makeup, and cosmetics.”

This isn’t the 48-year-old’s first time launching a collection. Stefani launched her L.A.M.B. clothing line in 2004 and another titled Harajuku Lovers in 2005. She added fragrances to both lines, launching L perfume in 2007 to tie in with L.A.M.B. and five fragrances — Love, Lil’ Angel, Music, Baby and G — as part of her Harajuku Lovers product line.

In 2016, Stefani teamed up with officials at Urban Decay to release a limited edition cosmetic collection.

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