Vancouver Sun

Retail investors are getting blamed for downswing in cannabis stocks

Business case for private firms viewed as better bet with market forecast to grow

- KRISTINE OWRAM

TORONTO Blame Mom and Pop.

That’s the increasing­ly common refrain from publicly traded cannabis companies and profession­al investors who have watched stock prices crater over the past several months.

With large institutio­ns still reluctant to invest in pot, Canadian retail investors continue to dominate the public floats of many cannabis companies, especially those that operate in the United States where pot remains federally illegal.

For example, institutio­ns hold less than one per cent of the float of

Curaleaf Holdings Inc., the largest American pot company by market value, according to data compiled by Bloomberg.

That number is also comparably small for other large U.S. players, including Green Thumb Industries Inc. at three per cent and Cresco Labs Inc. at about one per cent.

That gives an outsized influence to individual investors.

“The stock price is driven by Canadian retail investors, and that Canadian retail investor is a fickle, ignorant investor that doesn’t really understand what they’re investing in,” said Jeff Mascio, chief executive of Cannabis One Holdings Inc., a Denver-based pot company.

Cannabis One’s share price has slumped 96 per cent from its high on April 23 to a market value of just $17 million. It recently laid off about 20 employees and found some other efficienci­es in order to stop burning through cash, and is now focused on raising money from U.S. investors via a private placement. The company reported revenue of US$2.2 million for the quarter ended July 31.

Mascio said the whole experience made him question whether listing in Canada was worthwhile.

“There was a time when I was like, ‘That was a complete and utter mistake,’ ” he said.

“We’re having to spend a lot of effort on the Canadian public side that’s not delivering a whole lot of results.”

To be sure, many pot companies haven’t delivered results either, suggesting retail investors unloading their pot stocks aren’t always ignorant.

Most have yet to turn a profit, while the black market remains strong in key jurisdicti­ons such as Canada and California.

In addition, specific cases have made investors wary of the whole sector. CannTrust Holdings Inc. had its licence suspended and is the subject of a criminal investigat­ion after it breached regulation­s, while Hexo Corp. last week cut a quarter of its workforce after saying it wouldn’t meet revenue guidance this year or next.

The dominance of retail investors has been an issue even for larger U.S. companies like New York-based Columbia Care Inc., which has lost about two-thirds of its value since April. However, it still has a market value of more than $900 million.

“Until the larger institutio­nal investors in the U.S. begin to look at the sector from a long-term perspectiv­e, I think you’re going to see a lot of volatility,” CEO Nicholas Vita said in an interview at the company’s office on Fifth Avenue. “I think you’re also going to see a thematic trend where people are picking baskets rather than picking companies because there’s a lack of informatio­n and a lack of time to really sort out the difference­s between the different operators.”

The business case for investing in the burgeoning cannabis industry hasn’t changed but private companies are currently a better bet, according to Matt Hawkins, founder and managing partner of private equity firm Entourage Effect Capital LLC, formerly known as Cresco Capital Partners.

“The market’s only going to get bigger and smart investors know that,” he said.

“But, unfortunat­ely for the public companies, prices are driven by retail investors who in some cases aren’t savvy enough to be making the buy-sell decisions. They’re losing money that they maybe shouldn’t have been investing in the first place and they’re spooked.”

This means the trajectory of pot stocks could change dramatical­ly when institutio­nal investors begin to buy in, said Vita.

“If the U.S. investing community, particular­ly the U.S. institutio­nal investing community, decides to lean in, you’re going to see a massive spike in valuations,” Vita explained.

Prices are driven by retail investors who in some cases aren’t savvy enough to be making the ... decisions.

 ?? JEENAH MOON/BLOOMBERG FILES ?? Individual Canadian investors have an outsized influence in the public floats of many cannabis firms, especially those in the U.S. where pot is federally illegal. Institutio­ns hold less than one per cent of the float of Curaleaf, the largest U.S. pot firm by market value.
JEENAH MOON/BLOOMBERG FILES Individual Canadian investors have an outsized influence in the public floats of many cannabis firms, especially those in the U.S. where pot is federally illegal. Institutio­ns hold less than one per cent of the float of Curaleaf, the largest U.S. pot firm by market value.

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