Taffystep makes strides with young professionals
Finding a pair of shoes that are stylish, affordable and also locally designed may seem difficult. But the founder of the new Vancouver-based company Taffystep is looking to change that.
The curated collection of footwear options for women offers affordable shoes that are designed to go from seamlessly work to play. And they’re designed right here in Vancouver.
We caught up with Lorraine Ng, the founder of the brand, to learn more.
Q What is Taffystep Shoes?
A Taffystep is a Vancouver-based shoe brand designed for modern women to wear at home, to work, and out at night. As a company, we want to empower women through providing affordable, comfortable and versatile footwear that is “Sweet for Your Feet.”
Q What makes it unique from other footwear companies?
A Our shoes have the right balance of comfort, style and affordability. Our clean esthetic with comfortable, fun and cute design details allow you to wear them for any occasion.
Q Who is the target customer?
A Modern women in their 20s and 30s who want a pair of shoes that can take them from work to play with comfort and style.
Q The shoes are made of a leather alternative. Why was this important to you?
A The upper of our shoes are made of vegan leather that combines microfibres and quality polyurethane to create a more durable leather alternative. This material is soft, lightweight, breathable, flexible, and water-resistant, plus it requires less water use compared to animal leather. This was important to us because we wanted the shoes we designed to not only be comfortable but sustainable.
Q Where are the shoes designed/made?
A The shoes are designed in Vancouver and manufactured in a factory in China that my family owns and that I grew up being a part of.
Q What is the price range for Taffystep Shoes?
A From $85 to $125.
Q Where can people check them out?
A You can check them out at taffystepshoes.com or follow us on Instagram @taffystepshoes.