Vancouver Sun

THE IT LIST

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The product: Michael Kors Watch Hunger Stop 2020 campaign Why we love it: Back for its eighth year, the American fashion designer's campaign to end world hunger shines the spotlight on the company's own employees.

The Michael Kors employees, which hail from “all levels of the organizati­on,” were photograph­ed in the latest pieces by photograph­er Menelik Puryear.

Titled Food is Love — Share Your Heart, the philanthro­pic initiative sees all profits from the sale of the organic cotton Love T-shirt and tote design (made with 25 per cent Reprieve recycled polyester) go toward the United Nations World Food Program (WFP).

“The idea behind Watch Hunger Stop has always been to connect communitie­s — to share and focus our resources, our voices and our attention to solve the problem of hunger. Now, in the face of this global pandemic, we see just how interconne­cted we all are, and this reinforced my belief that we all want to do good and make a difference in the world,” Kors said in a news release. “Casting and photograph­ing our employees for this campaign was very special. People talked about their pride in working on Watch Hunger Stop over the years, and their eagerness to help those in need.”

To date, the Watch Hunger Stop campaign has led to the delivery of 20 million school meals through the WFP school meals program. For every Instagram image shared with the Share Your Heart filter effect, or image/video shared wit the hashtag #WatchHunge­rstop, the company will donate 50 meals to WFP.

The price: $48 (T-shirt) and $78 ( blue denim tote)

The retailer: Michael Kors; Michaelkor­s.ca

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