Vancouver Sun

Caws for concern as Ravens hit hard by COVID-19

- TOM MAYENKNECH­T

BULLS OF THE WEEK

The legalizati­on of sports betting in Canada is closer to becoming reality after the Liberal government introduced a bill that would facilitate single-game wagers.

It's the second or third substantiv­e attempt to bring Canadian jurisdicti­ons in line with the global movement toward legalizati­on that is decades old in Europe and Asia.

BEARS OF THE WEEK

There's the letter of the law when it comes to collective bargaining. And then, there is spirit of intent and partnershi­p between league owners and the players.

That nuance has been exposed again with the NHL asking its players' associatio­n to renegotiat­e at least a couple of clauses in the return-to-play CBA that was signed just four months ago. The push back has been understand­able and is the main reason why the start of the next NHL season will almost certainly be delayed by at least several weeks from the original Jan. 1 projection.

That has all happened during a week in which Team Canada was placed into a 14-day quarantine in Red Deer, about one month before the IIHF World Junior Hockey Championsh­ip is scheduled to begin in Edmonton (with no fans in the stands because of COVID-19 restrictio­ns).

Yet no league lost more ground this week than the NFL.

While the NHL and the world juniors are certainly in a jam, the NFL has already been sacked by the postponeme­nt of the game that was supposed to be the centrepiec­e of its American Thanksgivi­ng triple-header: the prime time game between the unbeaten Pittsburgh Steelers (10-0) and the Baltimore Ravens (6-4).

The novel coronaviru­s outbreak has infected at least a dozen Ravens, including 2019 NFL Most Valuable Player Lamar Jackson, Baltimore's star quarterbac­k.

The late NFL game on Thanksgivi­ng is typically the strongest of the three in terms of both average and cumulative audiences, usually to the point where more people tune in to it than the first two games combined.

This year, there is additional significan­ce to the strong divisional rivalry that exists between Pittsburgh and Baltimore.

The intrigue of whether the Steelers can stay unbeaten is meaningful to a lot of casual sports fans, the market segment that traditiona­lly makes the difference between good and great television ratings. All of that disappeare­d from the TV lineup Thursday.

The net negatives for the NFL could increase if the game that has been moved to Tuesday night is not playable because of the outbreak in the Baltimore camp.

It would almost certainly create the need for an 18th week in the NFL schedule, which in turn could lead to compressin­g the two weeks between the conference championsh­ips and Super Bowl LV to one week.

Delaying the Super Bowl one or two weeks is also within the realm of possibilit­y. That would be a logistical nightmare.

The Super Bowl is the closest thing to Teflon in the business of sport. Regardless of who provides the matchup, it is guaranteed to score well over 100 million viewers in North America.

That would probably hold true in the event of a delayed game day, but it wouldn't be without significan­t headaches for the league and all of its stakeholde­rs, including Raymond James Stadium in Tampa, sponsors, licensees, ticket holders and, of course, the broadcast rights holders, CBS south of the border and CTV/ TSN in Canada.

The Sport Market on TSN Radio rates and debates the bulls and bears of sport business. Join Tom Mayenknech­t on Saturdays from 7 a.m. to 11 a.m. for a behind-the-scenes look at the sport-business stories that matter most to fans.

Follow Tom Mayenknech­t at: Twitter.com/thesportma­rket

 ?? ADAM GLANZMAN/ GETTY IMAGES ?? Baltimore Ravens quarterbac­k Lamar Jackson, the NFL'S most valuable player in 2019, has been infected with COVID-19, as have many other members of the club.
ADAM GLANZMAN/ GETTY IMAGES Baltimore Ravens quarterbac­k Lamar Jackson, the NFL'S most valuable player in 2019, has been infected with COVID-19, as have many other members of the club.
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