General Mills to introduce French-style yogurt

MINNEAPOLIS — General Mills on Monday unveiled a new yogurt product executives hope will disrupt the marketplace like Greek yogurt did a decade ago. The ambition and stakes are high for the product, called Oui by Yoplait, which is a key part of the company’s turnaround plan for its bruised yogurt portfolio. General Mills calls it a French-style yogurt, saying the product uses a culturing process that is true to Old World heritage but new to U.S. consumers. “It’s been 10 years really since a new segment has emerged in yogurt, and we think this is what our business and the category needs to get back to growth,” said David Clark, president of U.S. yogurt for General Mills.