Victory for Dunkirk, Girls Trip
LOS ANGELES — It’s victory for “Dunkirk” and “Girls Trip” at the box office this weekend. Both original and well-reviewed films smashed expectations and enticed diverse audiences to the theatres, even though cumulatively summer remains down from last year.
Christopher Nolan’s the Second World War epic brought in an estimated $50.5 million US to easily top the charts, according to Warner Bros., while the raucous comedy “Girls Trip” broke the R-rated comedy slump of 2017 with $30.4 million to take second place.
“Dunkirk” was far from an inevitable summer success, but stellar reviews, awards buzz and hype around the film’s large-scale production helped drive people to the theatre and large-format screens.
“We’re beyond thrilled with this exceptional achievement for ‘Dunkirk,’” said Jeff Goldstein, who heads distribution for Warner Bros. “The critical reception worldwide has been consistently effusive. It really propelled this movie that wasn’t an obvious win.”
Audiences were 60 per cent male and 76 per cent over the age of 25 for the PG-13 rated film, while Imax audiences represented 23 per cent of the market share (or $11.7 million of the total grosses from only 402 screens).
“It became a must-see event,” said Paul Dergarabedian, a senior media analyst for comScore.
Drawing quite a different audience was the buddy comedy “Girls Trip,” starring Regina Hall, Tiffany Haddish, Jada Pinkett Smith and Queen Latifah as a group of girlfriends who head to New Orleans for a weekend of fun. The Universal film drew in an audience that was 79 per cent female and 50 per cent under the age of 30. Fifty-nine per cent of attendees were estimated to be African-American.
Notably, audiences gave the film a stellar A+ CinemaScore, suggesting the film will have long-term playability.
“‘Girls Trip’ was a perfectly counter-programmed box office surprise,” Dergarabedian said. “It broke the R-rated comedy curse that has afflicted this summer with ‘Baywatch,’ ‘Snatched,’ ‘Rough Night’ and ‘The House.’”
Not so successful was Luc Besson’s nearly $180 million US sci-fi epic “Valerian and the City of a Thousand Planets,” which earned $17 million from North American theatres for a fifth-place start.
It came in behind “SpiderMan: Homecoming,” in third in its third weekend with $22 million and “War for the Planet of the Apes” in fourth place in its second weekend with $20.4 million.
Besson’s film, starring Dane DeHaan and Cara Delevingne and based on French comic “Valerian and Laureline,” was produced by EuropaCorp and is reported to have a budget around $180 million. STX Entertainment distributed it in North America.