New year starts countdown to June 7 election

TORONTO — The new year is expected to start the unofficial countdown to Ontario’s June election, with key pledges from the governing Liberals kicking in and the Tories working hard to sell their early platform.

Avid political watchers may feel as though the campaign is already in full swing, with the Progressive Conservatives — ahead in the polls — already having nominated most of their candidates and releasing their platform more than six months before the vote, and the Liberals flogging their main election message of fairness at every opportunity.

But so far, the majority of Ontarians haven’t been paying attention, said University of Toronto political science professor Nelson Wiseman.

“I don’t think it’s on their radar,” he said. Most people won’t have even noticed the PC platform being released, he said. “I don’t think it matters one iota. Nobody is sitting around leafing through their 78-page program.”

That will ramp up in the new year, predicted Premier Kathleen Wynne.

“Once there are set election dates in place then everyone knows when the election’s going to be, which is the point,” she told The Canadian Press. As of Jan. 1, two of the Liberals’ major plans, which will form key parts of their re-election bid, come into effect — a $14-an-hour minimum wage that would rise to $15 in 2019, and pharmacare for youth under 25 years old. Those programs are two examples of how the Liberals have been describing their plan as one of fairness and opportunity, a theme that will carry through to June.

Much energy will also be spent in the new year contrasting the parties’ plans, Wynne signalled. In the weeks since the PC platform release, the Liberals have already attacked their promises on child care, a carbon tax, mental health funding and a value-for-money audit.

“I think it’s only fair to people in the province that they have a sense of what we all stand for,” Wynne said.

A major factor working against Wynne in the election — along with her dismal approval ratings — will likely be that the Liberals will have been in power for 15 years by the time the vote rolls around.

Progressive Conservative Leader Patrick Brown said by now people know what the Liberals stand for, and he will work to get his message out, continuing to flog his platform around the province as he did late this year in an election-style bus.

“I work endless hours and talk at every town hall and every cultural function and every community function I can,” he said in an interview.

One of Brown’s biggest challenges remains that polling consistently shows half of Ontarians don’t know who he is. The Tories have been trying to combat that with TV ads featuring Brown and having him tour the province.

NDP Leader Andrea Horwath said her party will roll out policies over the next several months, acknowledging their underdog status.

“People see us as the third party,” she said. “We don’t have the most seats in the legislature ... We have the smallest team, but many people say we punch above our weight.”