Snoop Dogg’s gospel album is actually pretty wonderful
Normally, hearing that a rapper is preparing a 32-track album is cause for concern.
Yet Snoop Dogg these days is less a rapper than a multichannel entrepreneur and media personality.
Just look at how he spent the leadup week to his new album “Bible of Love,” which came out Friday and is his first release on his new gospel record label All the Time Entertainment.
His venture capital firm Casa Verde closed its debut round of funding with $45 million, which focuses on making investments within the cannabis industry.
He teased a new line of shiny gold cleats he collaborated on with Adidas.
And, in a development that’s actually related to music, he announced news of his forthcoming Wellness Retreat tour, kicking off April 20 in Denver with Migos.
Snoop is a busy guy, which is perhaps why he decided against recording a fulllength rap album and opted instead to curate a sprawling collection of gospel tracks, only appearing occasionally to contribute a verse or share some wisdom on a song’s intro. And from a fan’s perspective, it’s a master-level decision.
In his promotions for “Bible of Love,” Snoop attributes his desire to make a gospel album to his ongoing quest to preach peace and love.
For Migos, and the other members of hip hop’s younger generation joining Snoop on his upcoming tour, the rapper — who, at 46, is hardly a fossil — continues to provide a blueprint for how artists in the genre can continue innovating.