Concept car makes debut in Plymouth Michigan
Michigan residents had the opportunity to peek into Hyun dai’s future when the Le Fil Rouge concept car made it North American debut at the 40th Annual Concour d’Elegance of America in Plymouth, Michigan, July 27–29 The concept car introduces Hyundai’s new ‘Sensuou Sportiness’ design theme, which will appear on all future Hyundai vehicles, ranging from sedans to SUVs. As its name implies, Le Fil Rouge (common thread) is a reflection of Hyundai’s belief that the brand’s past, presen and future designs are all connected. The Le Fil Rouge is a reinterpretation of Hyundai’s 1974 Coupe Concept and marks the beginning of the “Sensuou Sportiness era” for Hyundai design. Le Fil Rouge creates proportional character based on the golden-ratio – a common mathematical ratio found in nature – which enabled Hyundai designers to create an aes thetically pleasing, natural looking composition embodying charisma. Unique proportions also are achieved using a long wheelbase, large wheels and short overhangs. A respectfu dash to axle ratio – the distance from front wheel centre to the base of windshield – provides a comfortable driving po sition, while a teardrop roofline completes the overall look The team’s goal was to create a vehicle that is instantly recognizable as a Hyundai from a distance. This was achieved by creating a sensuous tension on the side through a harmonious blend of crisp, layered line and pure volumes. Concave and convex forms are carefully orchestrated to provide a sexy character. Also recognizable is the concept’s distinctive ambience with a wide, layered front hood, combined with a new Cas cading Grille, Hyundai’s most distinguishing design cue The new Cascading Grille comes with a three-dimensiona treatment, featuring parametric jewels inside, giving the ve hicle a commanding presence. Re-vitalized wood and high tech fabrics are used ex tensively throughout and sculpted into exquisite, sensuou forms. This evokes natural beauty with an emotional touch adding an airy feeling to the car. Meanwhile, a floating panoramic display coupled with haptic technology sits in front of the driver. This display provides access to intuitive climate control and other vehicle features.