Investors still running with the bull market
Long, prosperous run is about to enter uncharted territory
NEW YORK — The bull market in U.S. stocks is about to become the longest in history.
If stocks don’t drop significantly by the close of trading Wednesday, the bull market that began in March 2009 will have lasted nine years, five months and 13 days, a record that few would have predicted when the market struggled to find its footing after a 50 per cent plunge during the financial crisis.
The long rally has added trillions of dollars to household wealth, helping the economy, and stands as a testament to the ability of large U.S. companies to squeeze out profits in tough times and confidence among investors as they shrugged off repeated crises and kept buying.
“There was no manic trading, there was no panic buying or selling,” said Jack Ablin, chief investment officer of Cresset Wealth Advisors. “It’s been pretty steady.”
The question now is when the rally will end. The Federal Reserve is undoing many of the stimulative measures that supported the market, including keeping interest rates near zero. There are also mounting threats to global trade that have unsettled investors.
For such an enduring bull market, it shares little of the hallmarks of prior rallies.
Unlike earlier rallies, individual investors have largely sat out after getting burned by two crashes in less than a decade. Trading has been lacklustre, with few shares exchanging hands each day. Private companies have shown little enthusiasm, too, with fewer selling stock in initial public offerings than in previous bull runs.
Yet this bull market has been resilient. After several blows that might have killed off a less robust rally — plunging oil prices, a U.S. credit downgrade, President Donald Trump’s trade fights — investors soon returned to buying, avoiding a 20 per cent drop in stocks that by common definition marks the end of bull markets.
“I don’t think anyone could have predicted the length and strength of this bull market,” said David Lebovitz, a global market strategist at JPMorgan Asset Management.
One of the market’s biggest winners in recent years, Facebook, wasn’t even publicly traded when the bull market began. Facebook’s huge run-up of more than 350 per cent since going public in 2012, Apple’s steady march to US$1 trillion in value, and huge gains by other tech companies like Netflix have helped push the broader market higher.
Since the rally officially began March 9, 2009, the Standard and Poor’s 500 has risen 321 per cent. In the 1990s bull market, the current record holder for the longest, stocks rose 417 per cent.
From the start, the Federal Reserve was a big force pushing markets higher. It slashed shortterm borrowing rates to zero, then began buying trillions of dollars of bonds to push longerterm rates down, too. Investors frustrated with tiny interest payments on bonds felt they had no alternative but to pile into stocks.
Companies moved fast to adapt to the post-financial-crisis world of sluggish U.S. growth.
They slashed costs and kept wage growth low, squeezing profits out of barely growing sales. They bought back huge amounts of their own stock and expanded their sales overseas, particularly to China’s booming economy. Profit margins reached record levels, as wages sunk to record lows.
“What people missed was how quickly U.S. corporations were restructuring and rightsizing themselves to regain profitability,” said money manager James Abate, who urged investors to start buying stocks in early 2009 when most were dumping them. “It was really a catalyst for turning things around.”
Several dangers threaten the rally. The Fed has hiked its benchmark lending rate twice since January, and is expected raise it twice more by the end of the year.
Stocks could suffer as higher interest on bonds convinces investors to start shifting money into this safer alternative. More worrisome, rising rates can trigger recessions, which often kill bull markets.