Bentley centenary book uses iconic camera

Bringing together landmark vehicles and iconic camera technology for the first time, the pioneering Polaroid 20x24 Land Camera has been used to photograph famous Bentley models for a limited edition Opus book celebrating the British brand’s centenary. While the groundbreaking camera has been used previously to capture Hollywood celebrities and world leaders, this is the first time that the world’s largest Polaroid camera has been used to photograph an automotive brand. Having transformed instant photography by offering large-scale, one-of-a-kind originals with incredibly rich colours, tremendous detail, and exquisitely shallow focus, the landmark Polaroid Land Camera has been used by the world’s foremost photo realists and photographers. The Bentley models captured during this one-off photo-shoot include EXP 2 of 1919 (the oldest surviving Bentley); 1952’s R-Type Continental; the Eight-Litre of 1930; and the Le Mans-winning Speed 8 from 2003. The final car to be shot was the recently launched, all-new Continental GT. This exclusive imagery will be used to create a special chapter in the forthcoming Bentley Centenary Opus book. The creation of the Polaroid 20x24 Land Camera in 1976 was an iconic moment in modern photography. At 1.5 metres tall and weighing 107 kg, the 20x24 Land Camera is the world’s largest Polaroid camera, and one of only five built. Due to the finite amount of 20x24 Polaroid film left in the world, after capturing the history of Bentley for the forthcoming Centenary Opus limited edition book, this iconic camera will be retired and take up a museum residence.