Windsor Star

Post-deadline spin is ‘relevant’ to point out

- STEVE BUFFERY SBuffery@postmedia.com twitter.com/ beezer

For a major-league front office, it’s crucial to know all about spin rates and about the art of the spin.

The Blue Jays appear to have both down pat. Particular­ly the latter.

It was almost beautiful in its delivery. During media availabili­ty following the non-waiver trade deadline Monday, Toronto GM Ross Atkins said the three moves the Jays pulled off were for controllab­le young prospects with an eye on contending in 2018 while — and this is the good part — hopefully remaining “relevant” this season. Beautifull­y scripted. Someone in the Jays’ communicat­ions office should take a bow.

But Atkins’ choice of the word “relevant” did raise some eyebrows, as in, what does “relevant” mean? After all, the Jays didn’t do anything to improve their chances of capturing a wildcard spot this season.

Before Tuesday night’s games, the Jays were seven games out of a wild-card spot with seven teams to leap over, so perhaps it didn’t make any sense to acquire rentals for a playoff push. But why not just say that? Why not just say, “Things this year haven’t worked out so we’re re-tooling for next year.”

Instead, to keep the fans in a state of comfortabl­e numbness, Atkins said they’re hoping to stay relevant this season — and somehow do that without adding any upgrades like the Yankees (Sonny Gray), Red Sox (Addison Reed) and Dodgers (Yu Darvish) did. They’re staying “relevant” by shipping off a couple of useful veteran pitchers — Francisco Liriano and Joe Smith — for prospects and a fifth outfielder (Nori Aoki).

Fans aren’t dumb. Blue Jays fans are incredibly loyal, and naive. For more than two decades, Rogers fed them all this baloney about having to be careful with money and building for the future, etc. And for the most part, the fans bought it. But they don’t have to be snowed anymore.

Give Atkins and president Mark Shapiro credit. A great many baseball nerds and websites suggest the Jays made good deals for Smith and Liriano. Only time will tell. We’ll give them the benefit of the doubt.

But as far as using the word “relevant,” well, it’s almost an insult to the players left, especially the veterans. Nobody would say anything on the record, but the older players weren’t happy the front office didn’t make any improvemen­ts for this season. They don’t want to wait another year for the chance to make the playoffs because the chance may never come again.

The Jays have toed the party line the last few weeks saying they haven’t given up on the season and they still believe a wild-card spot is possible.

They probably wouldn’t have been that optimistic if they knew two key pitchers would be shipped out.

Joking around, I asked a couple of Jays on Tuesday if they’re looking forward to staying “relevant” this season. I got looks of bewilderme­nt.

“Relevant is a relevant term,” Kevin Pillar said. That’s pretty good. Actually, I’ve figured out what “relevant” means in terms of the Blue Jays. It means: cross your fingers and hope for the best.

 ?? MELISSA PHILLIP/HOUSTON CHRONICLE VIA AP ?? Nori Aoki was the only major-league player the Toronto Blue Jays acquired at the non-waiver trade deadline Monday, picking up the outfielder from the Houston Astros.
MELISSA PHILLIP/HOUSTON CHRONICLE VIA AP Nori Aoki was the only major-league player the Toronto Blue Jays acquired at the non-waiver trade deadline Monday, picking up the outfielder from the Houston Astros.
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