Dear Everyone wants Canadians to listen
Campaign aims to reduce discrimination against children, youths with disabilities
Jadine Baldwin loves spending time on her cellphone and laptop, the latter the vehicle for honing her skills as a wordsmith to fulfil her dream of some day becoming a novelist. But what sets the 17-year-old apart from most of her adolescent peers is her physical disability, the result of being born with cerebral palsy.
While she has no intention of letting that stop her from reaching her goal, she continually bumps up against the barrier of discrimination — the stares, the whispers and the exclusion by those unable to see past her inability to walk or her somewhat laboured speech.
“They’ll talk to other people about me, but not directly to me. So people will stop my mom in the grocery store and ask her what my problem is ... because they think that because my legs don’t work I’m stupid and can’t understand them.
“Then my mom’s always like, ‘Why don’t you ask her?’ And then as soon as I start talking, you see the look on their faces. It’s like they’re shocked. They don’t know what to do because they think I don’t have a brain.”
Jadine is part of a new campaign by Holland Bloorview Kids Rehabilitation Hospital in Toronto, called Dear Everybody, aimed at ending the stigma experienced by the estimated 400,000 Canadian children and youth with physical or cognitive disabilities and breaking down the barriers that lead to discrimination.
“It’s a campaign that’s not only designed to change hearts and minds, but also to inspire action, to get people to think differently about the lives of people with disabilities,” said Julia Hanigsberg, president and CEO of Holland Bloorview.
The campaign includes TV and radio ads, as well as a website — DearEverybody.ca — featuring an open letter written by kids and young adults with disabilities that answers questions and brings Canadians “face to face with their own biases.”
The website provides information and resources, including recommendations for teachers, employers and health-care providers, intended to end the stigma severely affecting these young people’s lives.
Hanigsberg said youth with disabilities are less likely to pursue post-secondary education, are vastly underemployed compared to their typically developing friends, and have fewer opportunities for social inclusion.
“One of the most startling statistics that I have ever heard is that more than 50 per cent of young people with disabilities have zero or one friend.
“That’s the day-to-day life impact of stigma.”