The royal’s jewels
Canadian designer overnight sensation thanks to Duchess
What would you do if you woke up one day and found out one of the most famous women in the world had worn one of your designs?
Yukon-based jewelry designer Shelley MacDonald knows exactly how she’d answer that — it happened to her. The Duchess of Cambridge was photographed last year wearing a pair of MacDonald’s earrings — and overnight, she became a global brand.
MacDonald chatted with Postmedia about the experience, and whether the so-called Kate Effect is a real thing.
Q When and why did you first start your collection?
A I started my boreal collection about five years ago when I first moved to the Yukon. I moved to a small village of 400 people and during the long winter months I learned to sew and make other crafts. I remember wondering what other crafters did with the scraps of fur after they finished their projects and discovered they were thrown out because the pieces were too small to use. From there, I decided I wanted to make a collection incorporating all recycled fur and metal.
Q Did you have a formal background in jewelry design?
A I started making jewelry with my dad’s fishing line and various natural objects at an early age. When I was 14, I began selling my jewelry at the local farmers market in Antigonish, N.S. After graduating high school, I went to NSCAD University in Halifax, and received a BFA in jewelry design and metalsmithing.
Q For those who aren’t familiar, what do you sell?
A I sell handmade, one-of-akind jewelry. I make rings, necklaces, earrings and I also make custom jewelry, such as wedding and engagement rings.
Q The Duchess of Cambridge was spotted wearing your earrings while she was in Canada. What was it like when you found out?
A On Sept. 28, I was in Iceland with my now fiancé. I remember calling him to tell him the news and we were both in shock. It was a very busy and exciting time.
Q How, if at all, has that changed your business?
A My business has grown rapidly and I now have international customers. I’m now working seven days a week with a wait-list for custom orders, and I’ve had to hire a few employees to help me keep up with orders. I’m so happy that I was chosen to have the Duchess wear my jewelry.
Q How did they make it to her in the first place?
A I was in my micro boutique in Carcross, Yukon, on Aug. 5. We were told the royals’ officials were coming through and were asked to have our shops open. I sold a pair of the Modern Ulu earrings and a pair of my Gold Nugget Dangles. At the time I though it was for a British tourist, but later found out through the media that it was the Duchess’ personal stylist, Natasha Archer. She was the one who purchased them from my store in Carcross and I later got confirmation from the Yukon government.
Q Where can people check out your creations?
A My collections can be shopped online at my website shelleymacdonaldjewellery.com and at my Etsy shop etsy.com/ ca/people/shelleysilversmith.