Windsor Star

Canada’s ETF pioneer Seif to boost assets with acquisitio­n, new investor

- KRISTINE OWRAM

Canadian ETF entreprene­ur Som Seif plans to announce an acquisitio­n and new minority partner as soon as this week as he works to quintuple assets at his latest venture.

Seif’s goal is to grow Purpose Investment­s Inc., which manages about $5 billion in ETFs and mutual funds, to $25 billion to $30 billion in five or six years. As part of that plan, Purpose will bring in a new investor alongside the Ontario Municipal Employees Retirement System. The pension fund took a stake last year; Seif declined to say what size. Seif built Claymore Investment­s Inc. into one of Canada’s first exchange traded fund companies. It had $8 billion in assets when he sold it to a Canadian unit of BlackRock Inc. in 2012 for an undisclose­d sum. As he works to bolster his new firm he’s also preparing for a day when new technologi­es, including cryptocurr­encies and blockchain, might make ETFs obsolete. “I actually think that maybe the ETF industry goes to zero, meaning that there is no ETF business,” the chief executive of Purpose said. “The world is going to look different in the future and I need to be ahead of that curve.”

This is where Ethereum Capital Inc. comes in. The company is partially financed by Purpose as well OMERS. It aims to find early stage investment­s that are built on the Ethereum blockchain, a rival to bitcoin created by Canadian Vitalik Buterin, which Seif sees as ultimately becoming dominant. “What Ethereum Capital is all about is building the next great company on top of the Ethereum network and the blockchain,” said Seif, who is executive chairman and co-chief investment officer of the firm. That’s where all the developmen­t and innovation is happening, he said. Ethereum Capital closed a $45 million financing in February and plans to go public in April through a reverse takeover of a company listed on the TSX Venture Exchange. It will stay away from crypto mining, which Seif calls a “bubble” and a “worthless activity in the long run.” Instead, it will seek out early stage companies focused on using digital-ledger technology to change the way industries run. Seif said he expects a “rich deal flow,” with opportunit­ies in health care and financial services. The industries that stand to be disrupted by blockchain may also include ETFs. He said he sees a day when tokens, a form of cryptocurr­ency, become a lower cost, more efficient version of ETFs. “Today if I want to go and issue a security it’s going to cost me millions of dollars and it’s going to cost me many months . ... I can do that for 15 cents in 15 minutes with a token.”

In the meantime, he will continue to focus on growing his traditiona­l asset management business, but said ventures like Ethereum Capital will play an increasing­ly important role at Purpose. “A large part of the growth will come from what we’re going to do on the alternativ­e side,” he said.

 ?? PETER J. THOMPSON/FILES ?? Som Seif aims to grow Purpose, which manages about $5 billion in ETFs and mutual funds, while bracing for the end of new technologi­es, including cryptocurr­encies and blockchain.
PETER J. THOMPSON/FILES Som Seif aims to grow Purpose, which manages about $5 billion in ETFs and mutual funds, while bracing for the end of new technologi­es, including cryptocurr­encies and blockchain.

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