BLACK FRIDAY 2020
Shopping locally more crucial than ever Support small business during holidays
The importance of shopping locally has been emphasized with increasing urgency in recent years.
Events like Small Business Saturday and Plaid Friday have brought some much-needed attention to the importance of shopping local, which is even more crucial now as so many small businesses try to survive the pandemic.
A poll from the trade group the U.s.-based National Federation of Independent Business reported that about half of all the businesses in the survey reported a 25 per cent drop in sales since the outbreak of the COVID-19 virus. About one in five businesses have seen sales decline by more than 50 per cent. If the economic climate does not radically improve, 20 per cent of small businesses won't survive.
Individuals looking for everything from clothing to home improvement services to office supplies can look to small businesses to fill those needs. And Black Friday is a great opportunity to support those businesses. Some suggestions:
• Look for small businesses for any and all of your shopping needs. Chances are items sold by big box retailers also are sold by small businesses. When the options are the same or similar, purchase from a small business instead of its big box competitor.
• Readily provide recommendations of small businesses with which you have done business. Too often people are quick to complain about places that have failed them, but those same people don't think to say kind words about companies that went above and beyond. Share great experiences on social media or through word of mouth.
• Talk to small businesses owners
first if you have an issue. It's tempting to go directly to social media to complain about something, but such complaints can have a dire impact. Always take issues to the manager or business owner first to see if a resolution can be reached. A manager may not be aware of an issue at all. Give small businesses a chance to make it right before taking things public.
• If you own a small business,
rely on other small businesses to fulfill your needs. Order supplies from fellow small business owners, seek the help of local financial advisers and tax professionals and use local suppliers and delivery personnel.
Small businesses have experienced unprecedented setbacks due to COVID-19. By supporting small businesses, communities can help them regain stable footing.