MIS­SION: POS­SI­BLE

Zoomer Ra­dio’s Break­fast Ra­dio with Neil, Sam and Jane chime in af­ter com­plet­ing the Hill Street Chal­lenge

ZOOMER Magazine - - WORLD -

WHEN WE LAST HEARD FROM THE GANG AT ZOOMER RA­DIO’S BREAK­FAST RA­DIO WITH NEIL, SAM AND JANE,

they were pre­par­ing to take the Hill Street Chal­lenge and go al­co­hol-free for an en­tire month. The chal­lenge in­volved re­think­ing sev­eral as­pects of their life­style, in­clud­ing health and safety, en­ter­tain­ing, networking, parenting and cook­ing, by mak­ing con­scious de­ci­sions about which drinks they choose to con­sume. The good news: The chal­lenge is cer­tainly achiev­able, thanks to Hill Street Bev­er­age Com­pany’s beer and wine that taste so good, you could never tell they’re al­co­hol-free. (And they have the awards to prove it!) With their Hill Street Craft Brewed Lager and Des­ig­nated Draft al­co­hol-free beers, their full line-up of Vin(Zero) and Vin­tense wines, and a bev­er­age port­fo­lio that con­tin­ues to ex­pand, Hill Street gives drinkers a way to con­sume adult bev­er­ages with 0% of the al­co­hol and 100% of the taste.

ARMED WITH GREAT DRINKS, THE GANG STILL FACED A GEN­UINE CHAL­LENGE.C

As the team ex­pected, go­ing go al­co­hol-free proved more dif­fi­cult fi l on the week­ends than dur­ing the week. But Hill Street’s tasty wines prove that it’s the flavour con­sumers miss and not nec­es­sar­ily the al­co­hol. “I re­placed my old favourite Caber­net with my new favourite, Vin(Zero) Brut Blanc sparkling wine,” says Sam, “and then watched my friends do the same!”

Jane had a sim­i­lar ex­pe­ri­ence. “I gen­er­ally try not to drink al­co­holic bev­er­ages be­tween Mon­day and Thurs­day other than a glass of wine at din­ner, and the op­tion to have al­co­hol-free wine took away the urge.” En­joy­ing a glass of al­co­hol­free wine be­came a sim­ple plea­sure for Jane who en­joyed the Vin(Zero) Mer­lot for both its taste and its low calo­ries.

Since Neil al­ready leads an al­co­hol-free life­style, he found the Hill Street Chal­lenge eas­ier than his co-hosts. Yet the chal­lenge re­in­forced his life­long com­mit­ment to ed­u­cate oth­ers about mak­ing smart choices to pre­vent drink­ing and driv­ing. “There were plenty of times I wish other peo­ple had al­co­hol-free drinks in­stead of al­co­hol!” The chal­lenge also reignited an old pas­sion of his. “I’m cook­ing more! My pulled pork made with al­co­hol-free Hill Street Craft Brewed Lager is a hit, and it’s some­thing I wouldn’t have made had it not been for the Hill Street Chal­lenge.”

Neil wasn’t the only cook­ing en­thu­si­ast who emerged dur­ing the Hill Street Chal­lenge. Jane also praises cook­ing with al­co­hol-free bev­er­ages. “Neil’s pulled pork was the best I’ve ever tasted, and my roasted chicken mar­i­nated in the Vin(Zero)

Chardon­nay was ab­so­lutely de­li­cious!” Cook­ing with beer and wine is all about in­fus­ing food with the flavours of the beer and wine; it doesn’t have any­thing to do with the al­co­hol hol it­self, which evap­o­rates dur­ing the cook­ing process any­way.

Sam had the op­por­tu­nity to show off her culi­nary skills while at a beach house in New Brunswick where she “steamed one pot ot of mus­sels in Hill Street Craft Brewed d Lager and then a pot of lob­sters us­ing the Vin(Zero)

Chardon­nay.” Hill Street’s bev­er­ages aren’t just al­co­hol-free but also de­li­cious and ro­bust enough to cook with, as proved by the re­views. “Ev­ery­one loved the tasty, al­co­hol-free broths!”

ASIDE FROM COOK­ING, THE GANG NO­TICED SOME PHYS­I­CAL BEN­E­FITS TO THE HILL STREET CHAL­LENGE.

“I def­i­nitely felt like I was more pro­duc­tive dur­ing the evenings in the work week as a re­sult of en­joy­ing al­co­hol-free bev­er­ages with din­ner,” says Jane. “I could go to the gym, wa­ter my flow­ers, and fin­ish up my house­hold er­rands with more en­ergy and clar­ity. Even one glass of reg­u­lar wine slows you down.”

Sam used the chal­lenge as a chance to in­te­grate her two loves: ex­er­cis­ing and beer: “I loved work­ing out and then re­hy­drat­ing with a

Des­ig­nated Draft,” she says, cit­ing Hill Street’s win­ner of a Sil­ver (2017) and Bronze (2016) at the US Open Beer Cham­pi­onships. “Deca­dent and de­li­cious!”

THROUGH­OUT THE EN­TIRE MONTH,

the gang no­ticed strong cu­rios­ity about the Hill Street Chal­lenge among their friends, loved ones, ra­dio lis­ten­ers, and so­cial me­dia fol­low­ers. Some peo­ple also men­tioned a few mis­con­cep­tions re­lated to an al­co­hol-free life­style. “Peo­ple as­sume you may have a health is­sue if you go al­co­hol-free,” says Neil. Qual­ity is another con­cern. As Jane ex­plains suc­cinctly: “Ev­ery­one re­mem­bers those al­co­hol­free beers from 25 years ago that tasted hor­ri­ble!” Hill Hi Street’s wide range of al­co­hol-free beer and an wine helps to over­come these myths while w con­vert­ing any­one who gives it a try. “Friends and fam­ily en­joyed taste-test­ing the var­i­ous Hill Street bev­er­ages with an a ini­tial cu­rios­ity and a delight in find­ing they the ac­tu­ally taste good,” says Jane. These prod­ucts d also ap­peal to strong con­sumer de­mand for prod­ucts that re­flect their health and well­ness life­style, clean liv­ing habits, and de­sire to be a thought­ful, in­clu­sive host. En­joy­ing tasty adult bev­er­ages with­out the hang­over made it easy for Neil, Sam and Jane to con­quer the Hill Street Chal­lenge with ease and in­spire oth­ers to re­think what they drink.

SAM HOUS­TON

NEIL HED­LEY

JANE BROWN

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