El turismo sostenible avanza

Patagon Journal - - FRONT PAGE -

Sus­tain­able tourism has be­come a mantra for many in the travel in­dus­try, and thank­fully so. In Au­gust, Chile’s first In­ter­na­tional Sus­tain­able Tourism Congress was held in Puerto Varas draw­ing in­ter­na­tional speak­ers, travel ex­perts, stu­dents and oth­ers to gen­er­ate greater di­a­logue on the con­nec­tions be­tween travel and the en­vi­ron­ment. The or­ga­niz­ers, Puerto Varas-based con­sul­tants Eco Sostenible (www.ecosostenible­con­sul­tora.com), have quickly siezed on the mo­men­tum al­ready spin­ning off a new ini­tia­tive called “Green Meet­ings,” or­ga­niz­ing re­gional meet­ings across Chile on sus­tain­abil­ity topics.

Ac­cord­ing to Ser­natur (Chile’s na­tional tourism ser­vice), last year, 73 per­cent of for­eign tourists de­cided to travel to Chile pri­mar­ily to visit “green ar­eas,” and the num­ber one des­ti­na­tion for about half of in­ter­na­tional trav­el­ers? Patag­o­nia. In Septem­ber, Ser­natur re­leased a “Sus­tain­able Good Prac­tices Man­ual” to help pro­tect the coun­try’s top tourism at­trac­tions. Said Fer­nando Or­tuzar, re­gional di­rec­tor for Ser­natur in the Los La­gos re­gion: “The sus­tain­abil­ity of tourism des­ti­na­tions is a re­flec­tion of co­or­di­nated work be­tween all ac­tors in the in­dus­try,” he said. “The mar­ket is rec­og­niz­ing and valu­ing the de­vel­op­ment of sus­tain­able prac­tices, and for that rea­son Ser­natur is work­ing to strengthen net­works work­ing to ad­vance this ob­jec­tive.” sado 73% de los tur­is­tas ex­tran­jeros que vis­i­taron Chile lo hacieron prin­ci­pal­mente para cono­cer “áreas verdes”. ¿El prin­ci­pal des­tino de casi la mi­tad de los tur­is­tas in­ter­na­cionales? La Patag­o­nia. En sep­tiem­bre, Ser­natur pub­licó un “Man­ual de Bue­nas Prác­ti­cas Sus­tenta­bles” para ayu­dar a pro­te­ger las prin­ci­pales atrac­ciones turís­ti­cas del país. “La sus­tentabil­i­dad de los des­ti­nos turís­ti­cos es el re­flejo de un tra­bajo co­or­di­nado en­tre to­dos los ac­tores de la in­dus­tria”, dice Fer­nando Ortúzar, di­rec­tor de Ser­natur en la región de Los La­gos. “El mer­cado está re­cono­ciendo y val­o­rando el de­sar­rollo de prác­ti­cas sus­tenta­bles, y es por eso que Ser­natur está tra­ba­jando en for­t­ale­cer las re­des de tra­bajo, para avan­zar en este ob­je­tivo”.

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