Environmental Satisfaction and Environmentally Responsible Behavior Research: A Case Study on Shenzhen Coastal Ecological Park

WANG Zhuoqun1, MEI Fengqiao1,2,†

1. College of Environmental Sciences and Engineering, Peking University, Beijing 100871; 2. China Center for Sustainable Development Research, Peking University, Beijing 100871; † Corresponding author, E-mail: meifq@pku.edu.cn

Abstract Choosing Shenzhen Coastal Ecological Park as a case location, the paper measured the environmental satisfaction and environment responsible behavior (ERB) of interviewees through questionnaire survey and the auxiliary interview. The “importance-performance” analysis (IPA) method was used to detect the interviewees’ environmental satisfaction of the Coastal Ecological Park. Fourteen environmental-related factors were finally divided into four different quadrants, and the authors put forward improved strategy according to them. Age had a significant difference impact on the interviewees’ ERB, and the type of gender, the level of education, the type of occupation, the average monthly income level and the number of times for revisiting didn’t have significant difference impact. There was a positive correlation between environmental satisfaction and environmental responsible behavior. Visitors have a certain awareness of environment protection, but the overall level of environmenttal responsible behavior was not high, and visitor was also lack of active participation in maintaining environment. Based on the analysis results, the pertinent suggestions are proposed to promote the recreational management and protect the environment of the destination. Key words environmental satisfaction; environmentally responsible behavior; importance-performance analysis

满意度(satisfaction)是一个主观性的定义, 常被形容为人的愿望、期许或需求能被满足或从中能够[1–2]获得乐趣的程度, 包含不同的子概念 。作为满

意度的延伸概念, 环境满意度(environmental satisfaction)可以视为环境达到人的愿望、期望或满足其需求的程度。其中, 环境满意度的主体是人, 客